Loop Subscriptions – All-in-one Shopify subscription app to grow, manage and retain subscribers
By Sam Nguyen
Subscriptions have become an integral part of today’s business models. All the big and small companies have been using the subscription model for years with great success. Netflix, Dollar, Spotify, and Sephora are prominent names that follow this business model.
The subscription model results in a consistent revenue stream for companies and sits well with the modern digital world’s emphasis on continuous services. The subscription business industry is constantly on the surge and is expected to grow even more in the coming years, especially for D2C brands.
The business model for these D2C companies is different from the traditional business that we are used to. These companies sell their products directly to consumers through e-commerce platforms like Shopify. According to a Subscription Trade Association report 75% of the DTC brands are now providing subscriptions to their buyers. Here the role of Loop Subscriptions comes in handy.
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Loop Subscriptions a leading Shopify subscription app
We are aware that Shopify provides you with the platform to sell your products online hassle-free but to start a subscription-driven business model you need subscription platforms like Loop Subscriptions which are available on Shopify.
Starting a subscription business online is no joke as it requires complex technology and prompt solutions to make a subscription business successful. Loop Subscriptions with its customized and advanced technology helps brands grow, manage, and retain subscribers like a pro.
Features of Loop Subscriptions
Subscriptions are an integral source of revenue today for many D2C businesses. It not only creates a consistent stream of income for businesses but also builds customer loyalty among the subscribers of the brand.
However, this is only possible if brands provide a seamless experience to their subscribers and offer them the convenience of receiving products and services automatically which they regularly need. Loop with its products enables these brands to provide a seamless experience to their subscribers. Here are the services provided by Loop Subscriptions to the brands:
1) Loop Flows
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Loop Subscriptions a leading Shopify subscription app
We are aware that Shopify provides you with the platform to sell your products online hassle-free but to start a subscription-driven business model you need subscription platforms like Loop Subscriptions which are available on Shopify.
Starting a subscription business online is no joke as it requires complex technology and prompt solutions to make a subscription business successful. Loop Subscriptions with its customized and advanced technology helps brands grow, manage, and retain subscribers like a pro.
Features of Loop Subscriptions
Subscriptions are an integral source of revenue today for many D2C businesses. It not only creates a consistent stream of income for businesses but also builds customer loyalty among the subscribers of the brand.
However, this is only possible if brands provide a seamless experience to their subscribers and offer them the convenience of receiving products and services automatically which they regularly need. Loop with its products enables these brands to provide a seamless experience to their subscribers. Here are the services provided by Loop Subscriptions to the brands:
1) Loop Flows
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One of the prominent reasons for the popularity of the subscription business is convenience. Automation is one of the features of these subscription services which makes it convenient for businesses and customers along with saving time and effort.
Loop Flows is one of the game-changing features of Loop that automates and personalizes the subscriber’s journey through its automated workflows. DTC brands can automate and personalize discounts, rewards, and auto-swap product SKUs based on analytics.
Further, this feature also provides additional services that enable DTC brands to personalize their products such as:
- Unbundle subscription box into individual SKUs
- Create new subscriber segments for campaigns
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2) Smart Dunning Management
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2) Smart Dunning Management
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Payment declines and transaction failures are major roadblocks for a subscription business. Statistically, on average, just 2% of monthly payments fail but it can account for a 22% loss of annual revenue for a business.
A consistent stream of revenue is the lifeblood of a subscription business model, therefore smart dunning management is critical for the success of such a business. Loop’s smart logic helps in recovering up to 25% of the lost revenue due to failed credit card payments. Loop’s 24/7 smart billing software enables you to
- Recoup Payments
- Auto cancel or pause subscriptions
- Skip the payment when all the attempts fail
- Automatically cancel someone’s subscription
Additionally, brands can also export subscriber data for contextual communication such as downloading subscriber data as CSV files, informing subscribers of their payment failure through automatic SMS and emails, and many more. To see how Loop compares to other subscription management options like Bold vs Recharge consider looking at a comparison guide to find the best fit for your business needs.
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3) Cancellation Flows
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3) Cancellation Flows
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Subscriber churn is the biggest nightmare for a subscription business. The higher the subscriber churn the more potential issues are there concerning customer retention in the subscription business, whereas a low churn rate is an indicator of successful subscriber retention. Thus to reduce the churn rate of a business, Loop has its cancellation flow feature that provides unique and effective retention tactics such as:
- Transforming subscriber’s perspective through GIF/Video/Text
- Customized retention campaigns
- Run exit forms and surveys to understand subscribers’ pain points
- Run contextual reactive campaigns based on the responses
- Offer gifts or discounts to lure subscribers back
- Provide real-time analytics
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4) Customer Portal
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4) Customer Portal
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A seamless customer experience while going through your store on Shopify should be one of the top priorities for brands. To achieve this, they can refer to Loop Subscriptions to create a user-friendly dashboard with their Customer Portal feature.
With this smart tech feature, brands can customize the look and feel of their store from background, and CTAs, to texts, sidebars, and much more according to their brand language. In addition to this feature, brands can avail additional features such as:
- Create and manage new themes for their portal
- Experiment with different styles and layout
- Enhance engagement and portal for increased LTV or AOV
- Customer and personalize the features and products
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5) Bundle Builder
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5) Bundle Builder
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Apart from the hassle-free user experience, another prominent feature of the subscription business is the value it provides to its subscribers. As the subscription business follows the ‘set it and forget it’ formula, therefore it is not always top of the mind.
Therefore, to reduce subscriber churn and enhance the value for their subscribers, companies provide box subscriptions to them. DTC companies can present their subscribers with personalized bundles with their bundle builder feature.
With this feature, companies can style their bundles as per their brand, and make rapid changes to their bundle page with a rich text editor and custom CSS and JS for adding style updates and enhancing the functionality of bundles. They can also enhance the bundle management experience, toggle bundle configurations as per their requirement, and better their inventory management.
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6) Preset Bundles
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6) Preset Bundles
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Currently, malpractice is quite prevalent on the Shopify bundles app where fake SKUs are being created and brands are made to sell them in their stores. In Loop, we have the Bundle preset feature which makes sure that only the actual bundles are being sold.
This feature also simplifies the bundle creation and management process with simple backend settings and allows for both bundle subscriptions and one-time purchases of products. Other significant features of the present bundle features are:
- Flawless inventory tracking and Sales reporting
- Customer-centric and transparent interface
Subscriptions have become a major revenue stream for DTC businesses because of their recurring nature and lower CAC. However, the success of a subscription business also largely depends on the shopify subscription app powering it and there are some leading apps like recharge in this sphere. But in this competitive sphere, it becomes critical to choose an all-around subscription app like Loop Subscriptions which has come around top Recharge alternative over the years and caters to the needs of a subscription business effectively and efficiently.
