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Loox Reviews: Features, Pricing, Pros & Cons in 2024

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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Loox is a marketing tool that allows Shopify store owners to collect loads of photo feedback from satisfied customers in order to create a trustworthy online store for shoppers to buy from. Loox’s automated method of capturing and displaying product reviews is designed to incentivize your customers to include a photo with their review. These photo reviews from satisfied customers using the items they love will help empower your store.

Photo reviews are one of the highest forms of social proof, and they can be showcased across your website and anywhere in your sales funnel. With a 4.9/5 Shopify App Store ranking of over 5,000 reviews, Loox is the # 1 Shopify Product Reviews solution, empowering more than 55,000 retailers worldwide.

Loox is tailored to both established and new brands and will leverage the power of social proof to boost conversions, drive high-quality traffic, and encourage happy customers to come back and buy more. In this article, I’ll provide you with everything you need to know about Loox so that you can make your own decision on whether or not to invest in this app.

Realated reviews:

What is Loox?

Loox is basically a photo review app. It enables shoppers to leave product feedback with photos. Without apps like Loox, buyers can only leave text reviews on the store they bought from. Today’s generation, however, prefers photos and videos, so Loox is here to help eCommerce stores adapt to that reality.

What is Loox?
What is Loox?

With photo feedback, your happy customers will become ambassadors of your brand like they are offering you a free endorsement. If people post favorable photo feedback on your online store, your shop will be more reliable, and those who haven’t made a purchase will be convinced by your loyal customers.

Loox features review

What can Loox do?
What can Loox do?

This photo review app is packed with features. Now let’s review what Loox enables you to do.

Loox allows you to import reviews from Aliexpress

If you are pulling products from AliExpress as a drop shipper, Loox works best for you because you can import Aliexpress reviews from the same product. Let’s assume you’re selling Bag A, all you need to do is download and install the Loox app extension on your browser. Once you’re on the Bag A product page on Aliexpress, just click the extension app and click on “Import.”

Bag A product reviews with images will be available on your Shopify store. This works best if you have a product that has no sales; you can add reviews to your website, but these reviews are based on purchases made by AliExpress customers.

You can set up Loox with a single click

Loox is very easy to set up. All you need to do is download it from the Shopify app store, and then install it. When completed, it will be ready for use.

You can use Loox with any theme

Loox is compatible with all of the Shopify themes. It is also responsive to all devices. You also have the option to change the colors, fonts, and position of the app, so it doesn’t look inconsistent when installed in your shop.

Loox allows you to send automatic email reminders

A lot of times buyers want to leave a review, but they just forget to do that. One thing you’re going to love about Loox is that you can send an email asking your buying customers to leave a photo review that will be submitted to the app after the customer has purchased the product.

You can modify the content of your email and schedule when to send it. The app also lets you change the question in the feedback survey. You can also add your logo to the email, plus you can change the title of the subject if you want to.

You can provide discounts for reviewers

Many consumers need a little bit of motivation to take action. All you should do is allow your customers to leave a rating in return for something. When they leave feedback, you will give them a discount.

You can do this in the app settings. Loox will automatically identify the customer’s identification if it leaves a review and provides a discount voucher that can be used for the next purchase.

You can reply to and monitor reviews

When the customer leaves a review, you can respond and thank you to the customer for the positive feedback. All the responses you give would be available to the public, so take this opportunity to demonstrate your gratitude to your customers.

The app gives you the option to choose which reviews you want to reveal and which ones you want to hide. If the review is offensive, you may go to the admin panel and choose not to show it.

Text Reviews are still an option with Loox

Customers are not forced to leave a photo review. They can use plain text, but they will be able to add a picture later.

Loox allows you to have a desiccated Happy Customers page

Loox allows you to create a dedicated page that displays only customers’ reviews. This is called the Happy Customers page. Many customers who visit online retailers will enjoy it because they want to see what people are talking about your shop and your items in an easy way.

The Happy Customer Page
The Happy Customer Page

You can even create a carousel that a website visitor can swipe through. The contents of the carousel are photo reviews.

Loox enables you to showcase reviews with pop-ups

Every product has a star ranking, and the consumers can see if one product has more positive stars or if it is below average. You can view this rating widget on your collection pages or on your product pages.

Review Pop-up
Review Pop-up

You can also set up to show product reviews in the form of pop-ups. It will automatically show a customer who is looking at a product on your web, and this can have a positive influence on the customer’s decision to buy.

Loox’s Pricing Review

Loox is not free, but you can try the app for 14 days free of charge. After that, you need to start paying for a monthly subscription. The lowest cost is $9.99 a month, and you’ll get all the functions you need to empower your online shop. The only difference between the two plans is the number of emails you can send to your customers asking to leave their purchase feedback.

The benefits Loox provides

Loox’s benefits
Loox’s benefits

Why should you get Loox for your Shopify store? Here are the advantages you will get from your paid subscription:

  • Credibility – new people coming to your site can trust what other customers have to say.
  • Social Proof– you can share your reviews on many channels sites, and people who see it will know that you’re a real company, not a scam.
  • Email Campaigns – you can use the Loox email reminders to make promotional offers.
  • More Sales – if you offer coupons to customers who leave a rating, they’re more likely to purchase more items so they can use the discount coupon.

Can You Edit Reviews on Loox?

To order to preserve the validity of genuine reviews, Loox does not have the option of editing or even translating reviews until they are imported into the shop. That’s another proof of Loox’s legitimacy review.

How to import Aliexpress reviews by Loox

Loox makes it easy for you to import reviews from multiple sources. One of the most common features is the import of reviews, particularly photo reviews. If you want to import photo reviews from AliExpress to your dropshipping store, Loox lets you do just that with a single click.

In the Loox DashboardIn the Loox Dashboard, add the Loox import button to your browser. After that, you can go to the product whose reviews you want to import on Aliexpress and click the “Import to Loox” button.

All you need to do is add the URL of your store to the corresponding product page, and Loox will import the reviews. You can also select to import only reviews with photos.

Is it worth it to invest in Loox?

Is Loox worth it?
Is Loox worth it?

Of course, Loox will be very much worth your money. Though it costs $9.99, it’s going to be minimal compared to the advantages you’ll receive. A positive review of Loox on your online shop can be displayed on your Facebook account too. And since this is social proof, there will be a higher chance that people who see your product will have the trust to purchase it.

Within the customer service industry, it is often said that a customer who leaves positive reviews is a much better way to attract new customers than a paid advertisement. Word of mouth is still king when it comes to growing revenues. A happy customer can influence their family, friends, and many other people.

In eCommerce where the buyer doesn’t often meet the seller in person, it is much easier to trust other fellow buyers than advertisements, knowing that customers who leave positive feedback have nothing to gain from it. On the other hand, a bad review is going to do damage. The nice thing is that if a consumer leaves a comment that isn’t fair, you’re in a position to determine whether or not you want it to be published.

Another great thing about Loox is you can publicly express your gratitude to your customers by reacting to their reviews. Such gestures would make you look like a company with a conscience, and that your company is managed by people who care about what their customers have to say.

Visit Loox App on Apps store

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Final Words

That’s it for this review about Loox. I’m pretty sure that this is everything you need to know about Loox so that you can make the most informed decision of whether to buy it or not. Please feel free to leave comments for further discussion on this topic. :-)


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.