Egrow vs. Helium 10: Compare Differences & Latest Reviews

Are you trying to find the best tool to boost your Amazon business? Look no further since, in this article, we will introduce you to two of the best Amazon-selling tools available: Egrow and Helium 10. This head-to-head comparison dives deep into their pros & cons, features, and pricing, revealing which tool is the perfect fit for your budget and goals. 

Pros and Cons

Egrow 

Pros

• Affordable Pricing: 
• User-Friendly Interface
• Niche Product Focus

Cons

• Fewer Features than Helium 10
• Less Extensive Historical Data

Helium 10

Pros

• Comprehensive Tool Suite
• In-Depth Data
• Advanced Features

Cons

• Higher Price Point
• Steeper Learning Curve

Product Research

Egrow

Egrow provides specific tools designed to identify profitable products, focusing on niche markets and emerging trends:

• Product Tracker: This tool monitors product performance over time, tracking metrics such as sales volume, price changes, and reviews. For instance, a seller can track a USB wall charger and observe that it averages 500 sales per month, with steady price increases and positive reviews.

• Live Amazon Scanner: This feature allows real-time scanning of Amazon listings to identify potential products. During the holiday season, I used the Live Amazon Scanner to quickly identify a trending toy. This timely insight enabled me to stock up just before demand spiked, leading to impressive sales.
• Database Research: Egrow’s product database is extensive, offering data on search volume, competition levels, and niche market trends. A practical example is discovering a niche for organic baby products. The database reveals that products in this category have low competition and a growing monthly search volume of 5,000, making it a promising market to enter.

Helium 10

Helium 10 excels in product research with its powerful and detailed tools:

• Black Box: This tool allows users to filter products based on specific criteria such as category, price range, and monthly revenue. During my early days at Amazon FBA, Black Box helped me find a niche in eco-friendly kitchen gadgets. By setting criteria for low competition and high demand, I identified a bamboo utensil set that became a top seller.

• Trendster: Trendster analyzes market trends over time, providing insights into product demand. Sellers can track trends like reusable coffee pods, which show a consistent 15% monthly growth in search volume. This data helps sellers make informed decisions about which products to stock.
• Xray: Xray is a Chrome extension that offers on-page product evaluations. When browsing Amazon, sellers can use Xray to access crucial data points like estimated sales, revenue, and competitor analysis directly on the product page. For instance, evaluating a pet grooming tool, Xray shows it has an estimated 500 monthly sales and a 4.5-star rating, confirming its viability as a profitable product.

The Verdict

Helium 10 wins in product research. Its comprehensive suite, including Black Box, Trendster, and Xray, provides detailed and actionable insights that are essential for making informed decisions.

Keyword Research

Egrow

Egrow offers practical tools for keyword research, focusing on affordability and ease of use:

• KW & Niche Tool: Egrow’s Keyword Tool helps sellers find relevant keywords by analyzing search volume, competition, and trends. For example, a seller might discover that “yoga” is a promising keyword due to its moderate competition and decent search volume.

• Reverse ASIN Research: I remember when I first started using eGrow, I was amazed by the Reverse ASIN Research tool. It allowed me to effortlessly uncover my competitors’ top-ranking keywords, revealing hidden gems that I could then incorporate into my own listings. 

Helium 10

Helium 10 excels with its powerful and detailed keyword research tools:

• Cerebro: Cerebro is a reverse ASIN lookup tool that reveals keywords competitors are ranking for. A seller can analyze a top competitor’s ASIN for “eco-friendly kitchenware” and discover high-performing keywords that they can use to optimize their listings.
• Magnet: Magnet provides keyword suggestions based on a seed keyword, offering a broad array of related terms. For example, entering “balloon” into Magnet might yield suggestions such as “globos morados” and “acro de globos,” providing sellers with a variety of options to target.

• Misspellinator: This tool identifies common misspellings of keywords, capturing additional traffic that competitors might miss. A seller could find that “bamboo utensils” is a frequent misspelling and include it in their listing to capture this niche search traffic.

The Verdict

Helium 10 wins in keyword research due to its comprehensive and detailed tools. Cerebro, Magnet, and Misspellinator provide deep insights and a wide range of keyword options, making it the superior choice for optimizing keyword strategies.

Listing Optimization

Egrow

Egrow offers several Listing Optimization tools that help sellers manage their product listing better:

• Index Checker

eGrow’s Index Checker is a quick and easy way to ensure your product is indexed for your chosen keywords. According to eGrow, properly indexed listings can see up to a 30% increase in organic traffic, making this a crucial step in optimization. By checking your listing’s indexing status, you can quickly identify and fix any issues that might be preventing your product from appearing in relevant searches.

• Listing Optimizer

The Listing Optimizer tool analyzes your listing against Amazon’s best practices and suggests improvements to enhance its performance. eGrow claims that listings optimized with this tool have a 20% higher conversion rate, making it a valuable asset for maximizing sales. By following the tool’s recommendations, you can create a more compelling and effective listing that attracts more customers and drives conversions.

• Listing Analyzer

Listing Analyzer compares your listing with your top competitors, providing a detailed report on strengths, weaknesses, and areas for improvement. This allows you to identify areas where your competitors might be outperforming you, such as in keyword usage or image quality. Armed with this data, you can make targeted optimizations to your listing and gain a competitive edge.

Helium 10

Helium 10 offers advanced tools like Frankenstein and Scribbles for SEO-optimized listings:

• Scribbles: Scribbles aids in integrating relevant keywords into titles, bullet points, and descriptions. It helps ensure that all crucial keywords are used effectively. For example, a seller optimizing a listing for Mexican food products can ensure keywords like chili, flakes, dried, spices, and seasoning are seamlessly integrated into the title, bullet points, and descriptions.

• Frankenstein: This tool helps in processing large lists of keywords to create concise and optimized listings. For example, a seller can input a long list of keywords related to their product, and Frankenstein will filter and consolidate them into a more manageable list, ensuring no valuable keyword is missed.

The Verdict

Helium 10 wins in listing optimization. Its tools, Frankenstein and Scribbles, provide a comprehensive approach to creating SEO-optimized listings that are both search-engine friendly and engaging for users. 

Inventory Management

Egrow

Egrow’s Inventory Management tool is ideal for smaller sellers, offering basic features like tracking stock levels, monitoring sales trends, and setting reorder alerts. This helps prevent stockouts and overstocking. 

Helium 10

Helium 10’s Inventory Protector provides advanced functionalities such as inventory alerts, replenishment recommendations, and detailed sales forecasts. These features help sellers manage larger inventories, and plan restocks efficiently. 

The Verdict

Helium 10 wins in inventory management. Its advanced features, including proactive alerts and detailed replenishment recommendations, make it suitable for sellers with varying inventory sizes and complex needs. 

Analytics & Reporting

Egrow

Egrow provides robust analytics and reporting tools to help sellers track their performance:

• Profit Dashboard: This tool provides a comprehensive overview of a seller’s profits, expenses, and margins. It allows sellers to see real-time profit data, helping them make informed decisions. 

When I used Egrow, the Profit Dashboard highlighted unexpected shipping costs that were eating into my margins, allowing me to renegotiate with my supplier.

• Product Analytics: Egrow’s Product Analytics offers detailed insights into individual product performance. Sellers can analyze metrics such as sales trends, inventory levels, and customer reviews. This helps in understanding which products are performing well and which ones need attention.

• Sales Tracker: The Sales Tracker monitors daily sales and provides historical sales data, enabling sellers to track their performance over time. For instance, a seller can review the past six months of sales data to identify seasonal trends and plan inventory accordingly.

Helium 10

Helium 10 excels with its detailed and advanced analytics tools:

• Profits: The Profits tool offers an in-depth look at a seller’s financial health, including revenue, costs, and net profit. It provides real-time data and customizable reports. A seller can use this tool to track their overall financial performance, identifying that their eco-friendly kitchen products have a 25% net profit margin.
• Market Tracker: This tool provides competitive analysis by tracking the performance of competing products and market trends. It helps sellers understand their market position and identify opportunities for growth. 

By using Market Tracker, I identified that a competitor was gaining market share with a new feature, prompting me to innovate my product accordingly.

• Keyword Tracker: Helium 10’s Keyword Tracker monitors the ranking of keywords over time, providing insights into keyword performance and trends. Sellers can use this tool to track the effectiveness of their SEO efforts. 

The Verdict

Helium 10 wins in analytics and reporting. Its Profits, Market Tracker, and Keyword Tracker tools offer a more comprehensive and detailed analysis of financial performance, competitive positioning, and keyword effectiveness. 

Additional Features

Egrow

Egrow’s Competitor Research tool is a powerful feature that helps sellers analyze competitors’ strategies. This tool provides insights into competitors’ pricing, sales volume, and keyword usage. 

For example, Mario, a successful Egrow user, praised the tool for its continuous development and effectiveness in staying ahead of the competition. It allowed him to understand market dynamics and optimize his listings accordingly (read more about Mario’s experience here).

Helium 10

Helium 10’s Listing Hijacking Alerts offer advanced protection against unauthorized changes to listings. This feature provides instant notifications if any changes are detected, allowing sellers to take immediate action. 

For instance, Nature’s Pure Edge, a user of Helium 10, benefitted from these alerts by quickly addressing unauthorized changes, which helped prevent revenue loss. Users also praise Helium 10’s Cerebro and Magnet tools for comprehensive keyword analysis and optimization, enhancing their overall market strategy (see case study here).

The Verdict

Helium 10 wins in additional features. Its Listing Hijacking Alerts provide essential protection, while tools like Cerebro and Magnet offer deep keyword insights. 

Pricing

Egrow

Egrow offers a tiered pricing structure designed to cater to various seller needs:

• Basic Plan: $0/month – Suitable for new sellers, offering essential tools for product research and tracking.
• Standard Plan: $35/month – Includes more advanced features for growing businesses, such as competitor analysis and keyword tracking.
• Plus Plan: $41/month – Provides comprehensive tools for established sellers needing in-depth market analysis and extensive keyword tracking.
• Premium Plan: $53/month – Tailored for large-scale businesses requiring personalized solutions and dedicated support.

Helium 10

Helium 10 also provides a range of pricing plans, offering flexibility for various budgets and needs:

• Starter Plan: $39/month – Offers essential tools to get started, including basic product research and keyword tracking.
• Platinum Plan: $99/month – Provides a full suite of tools for growing businesses, including comprehensive product and keyword research, inventory management, and listing optimization.
• Diamond Plan: $279/month – Ideal for expert sellers looking to scale, offering advanced tools, multiple user accounts, and extensive training resources.

Note: Don’t worry about the high cost of the pricing plans above since I have collected some of the most valuable coupons below to help you save some money while still being able to sign up for the Helium 10 plan you prefer. Here are those discounts:

The Verdict

Egrow wins in terms of pricing due to its lower-cost plans, making it more accessible for new and small-scale sellers. Its affordable pricing structure provides essential tools at a fraction of the cost of Helium 10, making it the better choice for budget-conscious sellers.

User Reviews & Testimonials

Egrow

The rating for Egrow on platforms like Trustpilot is not very good since the overall rating score stands at 2.3/5⭐ only (which is much lower than Helium 10). The majority of users left negative feedback for their experience with Egrow. I have read and gathered some of the most recent reviews & feedback for Egrow below:

• “Very bad service They are very bad and no real statistics even free tools of helium and jungle are better then egrow” – Hassan Saleem
• “It is not a tool. it’s a group of scammers.” – Adeem Qamar

Helium 10

On Trustpilot, Helium 10 has received 567 reviews so far (updated late July 2024), with an average rating of 3.2/5⭐. Here are some of the latest user reviews for Helium 10 that we collect on the platform:

• “I have been with Helium 10 for 2-3 years. Very happy with them. Their software is amazing and their customer service while not the best, but it’s pretty great.” – Soroush M
• “John is very friendly and responsive. The first customer support I’ve met who will tell me he’s looking into a solution. He’s also knowledgeable. And he uses screenshots to clarify steps for me to follow through makes everything more clear compare to using text only.” – Gary Yip
• “Helium 10 is awesome. Cant describe how much is helps me looking for, and analizing products on amazon. The amount of information you get from it is absolutely amazing. The training modules and very good as well!!” – Martin Cibils

Who Should Use Each Tool?

From the above analysis, it’s clear that each tool serves different types of sellers effectively. Here are my own points of view regarding the perfect audiences for either Egrow or Helium 10.

Egrow is ideal for:

• Budget-Conscious Sellers: Affordable plans starting at $29/month make it accessible for those with limited budgets, allowing more investment in inventory.
• Beginners: User-friendly interface and straightforward tools ease the learning curve for new sellers.
• Niche Product Focus: Competitor Research tool helps identify profitable, low-competition markets, ideal for sellers targeting specific niches like organic skincare or eco-friendly kitchenware.

Helium 10 is best suited for:

• Experienced Sellers: Advanced tools like Cerebro and Magnet provide in-depth analysis and optimization capabilities necessary for staying competitive.
• Larger Businesses: Higher-tier plans support extensive operations with features like Listing Hijacking Alerts and advanced inventory management.
• Comprehensive Tool Needs: An all-in-one suite covering keyword research, product analysis, listing optimization, and inventory management streamlines the selling process.
• Scalability businesses: Flexible pricing plans grow with your business, offering the necessary tools to scale operations effectively.

Overall, Egrow is an ideal choice for beginners or Amazon stores with low budgets, while Helium 10 is appropriate for large businesses or experienced Amazon sellers who want to scale up their operations effectively.

FAQs

Final words

Choosing the right Amazon seller tool can greatly impact your success. Egrow is perfect for beginners and niche market sellers, while Helium 10 is ideal for experienced sellers and larger businesses needing advanced features. Now, it is your turn to share your experiences and discuss which tool is best for your Amazon business!