Helium 10 Review: The Best Tool For Amazon Sellers in 2024?

When competing in tough marketplaces such as Amazon (and Walmart), having the right tools can make all the difference. Helium 10 offers more than expectations, equipping sellers with the most top-tier tools to make their businesses distinct. 

In this comprehensive review, I’m excited to share my experience with Helium 10 and show you what it offers.

Key takeaways

• Helium 10 stands as the top one-stop solution for Amazon sellers, with over 30 tools for sellers in product research, keyword optimization, listing optimization, analytics, operations, and many more.
• It offers a forever free plan and 3 paid plans (starting at $29/month) with a 7-day money-back guarantee for the first payment. You can use my code AVADA20 or AVADA10 for further discount.

What is Helium 10?

Helium 10 is an all-in-one software suite designed specifically for Amazon sellers to help them find, launch, and grow their businesses on the platform. It offers a wide range of tools that cover various aspects of the Amazon selling process, including:

• Product research
• Keyword research
• Listing optimization
• Inventory management
• Operations
• Analytics
• Marketing

With Helium 10, sellers can maximize revenue and minimize time spent on daily management tasks.

To back up my claim above, here are some stats that I found interesting. Since being established, Helium 10 has achieved many outstanding milestones:

• Over 2 million users worldwide process more than 2 billion data points daily
• Support sellers generating over $6 billion in monthly Amazon GMV
• Boasts 700,000+ active Chrome extension users and supports over 20 marketplaces.

Helium 10: Pros and Cons

As a Helium 10 user, I’ve had a largely positive experience with the platform. Here’s my breakdown of the pros and cons based on my firsthand use:

Helium 10: Pricing

If Helium 10 sounds like it could be a good fit for you, it’s important to understand its pricing plans before making a commitment.

Don’t worry if you are a newbie! Helium 10 offers a free plan to give new sellers, like you, the opportunity to try out a certain pack of powerful tools. While limited, it is enough to test the software and get a feel of it.

Helium 10 has three main subscription plans, with the prices are as follows:

By opting for an annual payment, you can save up to 25% of the costs. More interestingly, you can even save more with my exclusive discount codes, so don’t miss them out:

• 20% Off for 6 Months: AVADA20
• 10% Off Every Month: AVADA10

Make sure to check out my detailed article about how to use Helium 10 coupons to apply these special deals.

There are also the Supercharge Your Brand & Enterprises for established sellers with a quoted-based pricing.

User Interface & Ease of Use

After using it for a pretty long time, I find the platform easy to navigate with a clean layout and intuitive design. The top menu bar on each page allows me to quickly switch between tools, and I can even “star” my most-used tools for even faster access.

Helium 10 also offers a mobile app, which is a convenient way to manage your Amazon business on the go. While the app maintains a clean design, it currently lacks some of the features available on the desktop version.

Helium 10 Tools & Key Features

In this section, I’ll go through each of the core functions of Helium 10! I’ll highlight the features I’ve found most valuable in my own experience, but remember, there are many more to explore!

Product research

Black Box

This is an Amazon FBA product finder tool. Using smart filters, it tailors results to your specific preferences, reducing guesswork and time spent on research.

You can choose to find with simple or advanced search options, input your criteria, and it will show you a list of products. Here, I tried with some of my criteria for skincare & makeup niches, and it gave me really good results.

Xray

Xray is my go-to product analysis tool. With instant access to a massive database of Amazon products, I can quickly analyze key metrics like sales, revenue, and reviews. This helps me find those hidden gems – profitable products in less competitive niches. You can use this feature by installing the Helium 10 Chrome Extension.

Keyword research 

Cerebro

This is a powerful reverse ASIN lookup tool that provides critical keyword insights for your Amazon (and Walmart) products. You can enter up to ten competitor ASINs and uncover the keywords your competitors are ranking for with metrics like search volume, PPC bid suggestions, and keyword difficulty. This allows you to leverage competitors’ strategies to enhance your own launch.

Magnet

Magnet can be your go-to keyword research tool for both Amazon (and Walmart). It uncovers high-volume, highly relevant keywords that can drive traffic to your listings. 

When you search a keyword, Magnet provides valuable data like estimated search volume, suggested PPC bid ranges, and information on the top-ranked products for that keyword.

I started with the seed keyword “makeup remover” and, after applying some filters to refine the results, ended up with a massive list of high-quality keywords that I could strategically target.

Misspellinator

Misspellinator uncovers common misspellings of your target keywords that people actually search for, allowing you to incorporate them into your listings so you don’t miss out on anything to boost your visibility and traffic.

Insight dashboard

I find the Insights Dashboard to be an invaluable tool. It’s a customizable hub that provides crucial data, performance metrics, and recommendations, all tailored to my specific needs. By offering actionable daily insights and automatic competitor tracking, it saves me time and helps me make more informed decisions.

It incorporates:

• Insights: Actionable suggestions tailored to your listings with potential impact levels and detailed implementation steps.
• Graphs: Visual displays that provide a clear overview of your key metrics:
  • Revenue: A customizable view of key financial results. 
  • Top Products: Data on revenue, units sold, and refunds for top products.
  • Advertising: Metrics like Gross Revenue, PPC Spend, ACoS, and TACoS.
• My Products: The tool can track up to 1000 ASINs with insights and metrics in a customizable table to manage your product portfolio effectively.

Listing optimization

Frankenstein

Frankenstein is a powerful keyword processor that cleans up massive keyword lists into manageable groups. It combines, de-duplicates, and refines keywords, making it easier to incorporate them into your listings.

It has helped me a lot, here’s my example with my keyword list related to “makeup remover”.

Scribbles

Scribbles is a lifesaver for crafting compelling Amazon listings. It makes it incredibly easy to weave your target keywords into titles, descriptions, and bullet points. What I love most is the real-time feedback on keyword usage, ensuring my listings are optimized for search without keyword stuffing.

Listing Builder

Listing Builder is an AI-enhanced tool for creating and optimizing listings. I love how its AI-powered features streamline the entire process. It suggests relevant keywords, offers pre-loaded templates to get you started and even provides AI writing assistance to help you create compelling product descriptions.

Analytics

Profits

This plays as a comprehensive sales tracker, providing a dashboard to monitor financial health across all product listings. It tracks orders, units sold, ROI, profit margins, promotions, and inventory. I especially appreciate the restock suggestions, which help me pinpoint profitable products and those that might need a strategic tweak.

Market Tracker

This tool measures market share, competing brands, ASINs, and potential revenue, with advanced filtering options for detailed analysis. The advanced filtering options allow you to dive deeper into the data to really understand what’s happening in your niche and come up with strategies to outperform competitors. You can track up to 5 markets depending on your plan.

Operations

As your business expands, Helium 10 rises to meet operational demands with many tools to automate and handle huge aspects of your selling activities.

Inventory Management

For large-volume stores, it simplifies stockkeeping by allowing you to complete supplier orders and send inventory to the marketplace in one place. It helps avoid stock-outs and over-ordering by providing quantity updates and restock recommendations. This tool ensures you always have the right amount of inventory, preventing lost sales and excess stock.

Follow-Up

Well, there is an automated email marketing solution designed to enhance customer engagement post-purchase! It is capable of crafting email sequences triggered by events like order deliveries, viewing orders, building templates, and managing products. You can have up to 15,000 emails/month, depending on your plan.

Refund Genie

Refund Genie simplifies the complex FBA reimbursement process for lost or damaged inventory. By analyzing your Amazon reports, it identifies eligible refunds and provides pre-written messages to submit claims. You’ll be surprised to discover just how much money is left on the table!

Alerts

The Alerts tool monitors your listings for important changes, such as price fluctuations, stock status updates, and reviews. You can set up custom alerts for specific factors, receiving real-time notifications whenever changes occur. This proactive monitoring helps you respond quickly to potential issues.

Other peaks

Multi-user login

Helium 10 supports up to 5 users logging in to your account, depending on your plan, allowing business partners or employees to access the platform without causing bottlenecks.

Connected accounts

Helium 10 is designed to streamline your workflow if you’re selling on multiple platforms or marketplaces. You can connect up to 5 Amazon or Walmart Seller Central accounts, allowing you to sync sales data and manage all your accounts efficiently in one place.

Helium 10 also supports 13 Amazon marketplaces globally (US, Canada, Mexico, UK, Germany, France, Italy, Spain, Netherlands, UAE, Japan, India, and Australia), so you can use it wherever you’re selling. 

However, keep in mind that the availability of specific tools and features might vary depending on your location. Major markets like North America and Europe enjoy almost full access to the toolkit, while sellers in the Middle East and Asia might have some limitations.

Helium 10’s Data Accuracy

Helium 10 strives for accuracy by pulling data directly from Amazon whenever possible, such as sales figures, FBA fees, and other information from your linked Seller Central account.  However, for data not readily available, Helium 10 uses a proprietary algorithm to generate reliable estimates.

While there will inevitably be some discrepancies between Amazon’s data and estimates from third-party software like Helium 10, based on my own experience, I’ve found Helium 10’s estimates to be consistently usable and reliable for making informed decisions about my Amazon business. 

While not perfect, the data provided is accurate enough to guide my strategies and actions effectively.

Customer Support

Helium 10 provides multiple support methods, which are:

• 24/7 live chat (100% in English)
• Email support with responses within 24 hours
• A request form
• Help center with resources like detailed tutorials, FAQs, and troubleshooting guides.

In my experience, Helium 10’s customer support has been consistently responsive and helpful. They address issues quickly, and the representatives have a deep understanding of both the platform and the intricacies of Amazon FBA. any problems I encounter are resolved efficiently and effectively.

Who should use Helium 10?

• Individuals new to e-commerce looking for an all-in-one Amazon solution
• Experienced sellers aiming to optimize and scale their existing businesses and needing advanced tools
• Amazon sellers expanding to new markets or sell on multiple marketplaces

Helium 10 Reviews by Customers

On Trustpilot, Helium 10 typically receives medium ratings, often around 3.2 out of 5 stars from over 500 reviewers. While in G2, it also maintains moderate ratings, commonly around 4.1 out of 5 stars.

Customers praise its comprehensive suite of tools and user-friendly interface. Outstanding comments highlight the platform’s ability to significantly enhance product research, keyword optimization, and overall business management. 

The most critical problems come from the lack of effective customer support, the occasional lag in updates, and the poor performance of the toolset. The developer has obtained that negative feedback and made a gradual improvement.

A Helium 10 Success Story

Listing all the features might not be enough to fully appreciate the power of Helium 10. So, I’ll tell you a success story so you’ll know how Helium 10 can help you thrive on Amazon.

Nature’s Pure Edge: Boosting Pet Supplement Sales

Nature’s Pure Edge, a natural pet supplement company, found itself struggling to manage its growing business across multiple platforms like Chewy and Walmart. The lack of expertise and efficient tools led to excessive ad spending and disappointing results from previous attempts to seek professional help.

Helium 10’s Adtomic tool, combined with personalized guidance from a customer success manager, proved to be a turning point. By strategically reducing ad spend, optimizing Advertising Cost of Sale (ACoS), and refining their keyword research, Nature’s Pure Edge saw a remarkable 21% decrease in ad spend and a 30% reduction in ACoS. This translated into significant profit gains for the company.

More importantly, Helium 10’s holistic approach not only boosted their financial performance but also empowered the team to become proficient in PPC management, setting them up for continued success in the competitive e-commerce landscape.

Final thoughts

As we go through the journey, Helium 10 is really a worthwhile investment that is more than just a tool – it is a complete solution to tackle the ever-changing challenges of the Amazon and Walmart marketplaces and stay ahead in the fiercely competitive.

FAQs