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Helium 10 Germany: A Comprehensive Guide for Amazon Sellers

July 19, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you an Amazon seller in Germany looking to grow your business? If so, Helium 10 is a must-have tool. It’s fully accessible in Germany and offers various features that simplify product research, keyword targeting, listing optimization, and marketing. So, let’s explore key features, the sign-up process, and case studies using Helium 10 in Germany right now!

Is Helium 10 Available In Germany? 

Yes, Helium 10 is available and accessible to Amazon sellers in Germany. From my experience, it works seamlessly with the Amazon.de marketplace, offering the same powerful tools and features as it does for sellers worldwide.

Is Helium 10 Available In Germany? 

Helium Germany: Pricing Plan

Like other countries, Helium 10 offers a range of pricing plans that suit your needs. So let’s break down the costs of each plan:

StarterPlatinumDiamond
Monthly$39 $99 $279 
Annually (Save up to 25%)$29 per month $79 per month$229 per month 
My exclusive discount codes20% Off for 6 Months: AVADA20
10% Off Every Month: AVADA10

All Helium 10 UK plans offer a 7-day money-back guarantee on your initial payment. Moreover, a free plan with limited features is available for those who want to try the platform before committing.

Among the various plans, Platinum stands out as the most popular choice. It provides a comprehensive set of tools for product research, keyword optimization, listing enhancement, inventory management, and competitor analysis at an affordable price. For sellers looking to maximize their Amazon business potential and future growth, the Platinum plan is highly recommended.

Key Features Available In Helium 10 Germany 

Helium 10 Germany offers a range of features designed to help sellers succeed in the Amazon.de marketplace:

Keyword Research

Helium 10 offers a suite of powerful keyword research tools designed to help Amazon sellers uncover hidden opportunities and optimize their listings for maximum visibility and sales.

  • Cerebro is a powerful tool for reverse ASIN lookup, allowing you to see the keywords driving your competitors’ success. By entering up to 10 ASINs simultaneously, you can pinpoint the exact keywords your competitors rank for.
Cerebro is a powerful tool for reverse ASIN lookup

Cerebro provides invaluable insights into Amazon’s customer search behavior by revealing the most popular search terms. It goes beyond just identifying keywords; it also offers the Amazon Recommended Ranking (ARR) to prioritize the most impactful terms for your listings.

Cerebro provides invaluable insights into Amazon's customer search behavior by revealing the most popular search terms
  • Magnet is another essential tool for discovering relevant, high search volume keywords for your product category on Amazon.de.
Magnet is another essential tool for discovering relevant

Listing Optimization 

  • Frankenstein: Frankenstein is a powerful keyword processor tool within the Helium 10 suite, designed to help Amazon sellers refine and optimize their keyword lists for maximum effectiveness
Frankenstein is a powerful keyword processor tool within the Helium 10 suite
  • Scribbles: Streamline listing creation by allowing direct import of keywords from Cerebro, Magnet, and Frankenstein. The tool categories these keyword based on search volume, empowering you to craft optimized listings that prioritize high-traffic and relevant terms.
Scribbles: Streamline listing creation by allowing direct import of keywords from Cerebro, Magnet, and Frankenstein
  • Listing Builder: Listing Builder helps German sellers create, optimize, and manage listings with AI-enhanced features.

Marketing 

  • Adtomic is an advanced platform for managing and optimizing Amazon Sponsored Products and Sponsored Brands campaigns. It helps Geman sellers understand which keywords drive the most traffic and sales, allowing them to tweak their campaigns for better ROI. 
Adtomic is an advanced platform for managing and optimizing Amazon Sponsored Products and Sponsored Brands campaigns
  • Portals: Create professional eCommerce product landing pages by importing my Amazon listings directly into the tool. This feature is incredibly useful for driving traffic directly to my product pages from social media, paid ads, and email marketing campaigns.
Portals: Create professional eCommerce product landing pages by importing my Amazon listings directly into the tool

Operations 

  • Alerts: Provide 24/7 protection by sending notifications via SMS, email, or through the Helium 10 portal whenever there’s a significant event, like a change in the listing or inventory. 
Alerts: Provide 24/7 protection by sending notifications via SMS, email
  • Follow-Up: Thank customers for their purchases, encourage them to leave reviews, add value, and build a relationship with them, promoting other products from my Amazon business.
Follow-Up: Thank customers for their purchases, encourage them to leave reviews, add value, and build a relationship with them
  • Inventory Protector and Inventory Manager: Safeguard Geman listings from unauthorized Minimum Advertised Price (MAP) or price changes by setting the maximum amount of a particular item per sale. This is particularly useful during high-volume sales events like Black Friday or Christmas. 
Inventory Protector and Inventory Manager
  • Refund Genie: Provide clear instructions and templates for requesting refunds from Amazon, even for cases that may have been overlooked. The tool generates organized files with relevant information, making it easy to submit support requests and get your money back.
Refund Genie: Provide clear instructions and templates for requesting refunds

Analytics 

  • Keyword Tracker: Track an ASIN, product URL, specific keywords, search volume, competing products and their rankings, and data related to sponsored PPC campaigns. 
Keyword Tracker: Track an ASIN, product URL, specific keywords, search volume, competing products and their rankings
  • Market Tracker 360: A newer tool provides a comprehensive marketplace overview and relevant product spaces. It allows Amazon German sellers to gain detailed insights into their target markets, track competitors, and identify emerging trends.
Market Tracker 360
  • Profits: See detailed data on product profitability, inventory levels, advertising ROI (ROAS), and other expenses. This tool has been crucial for tracking my German Amazon business’s sales, revenue, and overall profitability.
Profits: See detailed data on product profitability, inventory levels, advertising ROI (ROAS), and other expenses

Step-by-Step Guide: Getting Started with Helium 10 in Germany   

Getting started with Helium 10 in Germany is a simple and easy process. In just four steps, you can set up your account, explore the available tools, and optimize your Amazon business for success.

Step 1: Account Creation

  • Go to the official Helium 10 website and click the “Sign Up for Free” button.
Step 1: Account Creation
  • Fill in the required information, including your name, email address, and a secure password.
Fill in the required information
  • Once your account is created, you can start exploring the various tools and features available to German users.
Start exploring the various tools and features available to German users

Step 2: Tool Setup

Upon registering, you’ll be greeted by the Helium 10 dashboard. Though initially overwhelming, the dashboard’s structure becomes clear with a top bar for navigation, a left sidebar for quick access, and central blocks displaying information about the various tools.

Tool Setup
  • The seller tools can be accessed through the left sidebar, and the next step is to enhance your Helium 10 experience by adding the free Chrome extension to your arsenal.

Step 3: Initial Product Research

  • First, open Black Box, then click on the Products tab.
Initial Product Research
  • Next, you’ll want to set basic parameters concerning price range, size, sales, and ratings.
Set basic parameters concerning price range, size, sales, and ratings
  • When you’ve selected the criteria for your search, you click the “Search” button, and “Black Box” runs your report.
When you've selected the criteria for your search
  • To begin using Trendster, open the Tools menu and select “Trendster.”
To begin using Trendster, open the Tools menu
  • After you’ve selected the marketplace, enter the ASINs you would like to research and click “START TRENDSTER.”
enter the ASINs you would like to research and click START TRENDSTER.
  • View product details, ratings, and sales rank over time. Use the graph to see trends and search Google data for comparison.

Step 4: Keyword Research and Optimization

  • To begin, access the “Cerebro” tool in the Keyword Research section of the Tools drop-down menu.
Keyword Research and Optimization
  • Before using Cerebro, verify that you are researching the appropriate marketplace (e.g., Amazon.de). To do so, click the flag icon adjacent to the search field to access the marketplace selection menu.
verify that you are researching the appropriate marketplace
  • Now that you have selected your marketplace, let’s enter an ASIN (Amazon Standard Identification Numbers) or multiple ASINs for the product(s) you are interested in researching. 
  • Next, paste the product’s ASIN in the search bar at the top and click Get Keywords.
paste the product’s ASIN in the search bar at the top
  • Use filters to narrow down the keyword results and focus on the most relevant ones.

From the Tools menu, select Magnet. Start with a seed keyword to find relevant suggestions.

Start with a seed keyword to find relevant suggestions
  • Refine your keyword search by applying filters tailored to your preferences. Once you’ve customized the filters, simply click “Apply Filters” to update the results displayed at the bottom of the screen.
Refine your keyword search by applying filters tailored to your preferences
  • While reviewing your keyword results, refine your list by removing unwanted words using the trash icon conveniently located next to each term.
While reviewing your keyword results

Differences in Helium 10’s Results for the US & Germany

When comparing Helium 10’s results for the US and German Amazon marketplaces, you’ll notice several key differences due to variations in consumer behavior, language, and cultural preferences:

  1. Keyword Search Volume: Search volumes for specific keywords can vary significantly between the US and Germany. A keyword popular in the US may have lower search volume in Germany, and vice versa, due to differing consumer preferences and product demand.
  2. Competition Levels: The competition for specific products or keywords can differ between markets. Some niches might be more saturated in one market than another, affecting the difficulty of ranking and achieving visibility.
  3. Language and Cultural Nuances: Keyword relevance and effectiveness are influenced by language and cultural differences. Direct translations might not always resonate with German customers, requiring nuanced adaptations for optimal results.
  4. Trends and Seasonality: Product trends and seasonal fluctuations may not align perfectly between the US and Germany. Local preferences and seasonal demand should be considered when optimizing listings and advertising campaigns.

Helium 10 Germany vs Other Tools

When choosing the right tool for your Amazon business in Germany, it’s essential to compare Helium 10 with other popular options like Sellics, Jungle Scout, and AMZScout. Here’s a detailed comparison to help you make an informed decision.

FeatureHelium 10 SellicsJungle ScoutAMZScoutVerditct
Pricing– From $39 to $279 per month– From €47 to €197 per month– From $49 to $199 per month– From 24.99 to $149.99 per month AMZScout 
FeaturesProduct Research; Keyword Research; Listing Optimization PPC Management; Profit Dashboard; Inventory Management; Keyword Research Product Database; Keyword Scout; Listing BuilderProduct Database;  Keyword Research; Competitor Analysis; Sales TrackingHelium 10 
Language Support– German 
– English 
– Multiple Languages
– German 
– English
– English– EnglishHelium 10 
Customer Support24/7 Support; Live Chat;  Email; PhoneLive Chat; Email; PhoneLive Chat; EmailEmail; Limited Live ChatHelium 10 
Unique Selling Points– Comprehensive toolkit
-Chrome Extension
-Detailed financial reporting
– Integrated PPC management
– All-in-one dashboard
– Extensive product database 
– User-friendly interface
– Affordable pricing 
– Easy-to-use tools
Helium 10

The verdict: While each of these Amazon product research tools offers unique strengths and features, Helium 10 stands out as the most comprehensive and versatile option for sellers of all levels. Its robust suite of tools covers everything from product research and keyword optimization to listing optimization and inventory management. 

Final Thoughts

Helium 10 is a powerful tool that works exceptionally well for Amazon sellers in Germany. Its comprehensive suite and strong support stand out, making it an excellent choice for German Amazon sellers. Despite the absence of a few features like Misspellinator and My Lists, Helium 10 remains a top choice for Amazon sellers in Germany. 

FAQs

Can Helium 10 Boost Your Amazon Sales if You’re Selling from Germany?

Yes, Helium 10 can significantly boost your Amazon sales in Germany. It offers a comprehensive suite of tools for product research, keyword optimization, listing optimization, marketing, and inventory management, all tailored to the German market. 

What Are the Drawbacks of Using Helium 10 for German Amazon Sellers?

One drawback is that some features like Misspellinator and My Lists are unavailable in Germany. Misspellinator helps find commonly misspelled words, which can be useful for keyword optimization, and My Lists allows users to save potential products and keywords for further research. 

Are there any Helium 10 alternatives specifically tailored for the German market?

Yes, there are alternatives to Helium 10 that are also effective for the German market. Some popular options include:

  • Sellics: Offers integrated PPC management, profit tracking, and inventory management with support in German.
  • Jungle Scout: Known for its extensive product database and user-friendly interface, though it primarily supports English.
  • AMZScout: Affordable with essential tools for product research, keyword research, and sales tracking, primarily in English.

Can I get support from Helium 10 if I have issues using the platform in Germany?

Yes, Helium 10 provides robust customer support for users in Germany. You can access 24/7 support through live chat, email, and phone. They also offer a comprehensive help center and resources to help you navigate and troubleshoot any issues you might encounter while using the platform.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.