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A Step-by-Step Guide to Helium 10 Black Box for Beginners

July 19, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

When I began my Amazon FBA journey, finding profitable products felt like searching for a needle in a haystack. Then, I discovered Helium 10 Black Box. This specialized search engine for Amazon sellers changed my approach to product research. In this review, I’ll explain how Black Box works, highlight its standout features, and show why it has become an essential tool in my Amazon toolkit.

What is Helium 10 Black Box?

Helium 10 Black Box is a powerful research tool designed to help Amazon sellers find high-potential products using data from Amazon’s API. This tool shows you the search volume for various product keywords, giving valuable insights into market demand.

How to Use Helium 10 Black Box: Step-by-Step Guide

Step 1: Setup and Initial Search

  • Log into Helium 10:  To start with Helium 10 Black Box, simply create a Helium 10 account if you haven’t already. 

For those new to Helium 10, signing up today could be highly advantageous. I recommend using the code to enjoy exclusive discounts. 

  • Enter code: AVADA10 (Get 10% OFF Every Month for Life)
  • Enter code: AVADA20 (Get 20% OFF Your First 6 Months)
Setup and Initial Search

This helps you get started at a reduced rate and maximizes the value you get from Helium 10’s robust suite of features. Don’t miss out on this opportunity to enhance your product research while saving money!

  • Once you have a Helium 10 account, open “Black Box.” By default, you’ll start on the Products tab.
Once you have a Helium 10 account, open Black Box
  • Choose an Amazon Category: Select the category where you want to find products to sell.
Choose an Amazon Category
  • Set Basic Parameters: Define criteria such as price range, size, sales, and ratings.
Set Basic Parameters

Step 2: Refine Your Search

  • Run the Initial Search: Click the “Search” button to generate a report based on your criteria.
Run the Initial Search

While running a search with basic criteria is easy, exceeding Helium 10’s display limit of 200 products. So, to avoid missing out on potential opportunities, it’s crucial to refine your search further. 

exceeding Helium 10’s display limit of 200 products
  • Use Advanced Filters: If needed, refine your search using advanced filters to narrow down results.
Use Advanced Filters
  • Exclude Products: Exclude specific products by adding keywords to the Exclude Title Keywords under Advanced Filters.
Exclude specific products by adding keywords to the Exclude Title Keywords under Advanced Filters

After Black Box completes a search, it will provide lots of data and information about the most lucrative products in your search.

After Black Box completes a search, it will provide lots of data and information about the most lucrative products in your search

Step 3: Review and Save Results

  • Review Search Results: Analyze the detailed data provided for relevant products.
  • Save Listings: The Actions column offers two choices: save the listing to a separate file for later reference or click to view the product page on Amazon. From there, you can explore additional details, such as the other sellers offering the same product.
The Actions column offers two choices: save the listing to a separate file for later reference or click to view the product page on Amazon

From the product page, you can click through to get more information about the sellers. 

From the product page, you can click through to get more information about the sellers
  • Explore Seller Information: Navigate to the Amazon product page to gather additional seller information.
Explore Seller Information

Step 4: Save and Access Projects

  • Save Your Research: Save your findings as a project in Black Box for future reference.
  • Name and Confirm: Provide a name for your project and confirm to save it.
  • Access Saved Projects: Easily access your saved projects by clicking the Load Project button.
Access Saved Projects

Key Features of Helium 10 Black Box

Explore the robust functionalities of Helium 10 Black Box, designed to streamline product research on Amazon with advanced search capabilities and detailed analytics.

Product Research

I’ve found it incredibly powerful for product research on Amazon. With access to a vast database of over 450 million products, Black Box enables me to search based on specific criteria like product category, price range, and sales volume. 

This extensive database helps me discover potential products and provides detailed insights into market trends and competitor performance. It’s been instrumental in narrowing down profitable opportunities and optimizing my Amazon FBA strategy efficiently.

Product Research

Search Filters

These filters are crucial for narrowing down product searches on Amazon, allowing me to identify lucrative opportunities more efficiently. Whether I’m focusing on sales volume and revenue figures or analyzing competitor reviews, these filters provide comprehensive insights that significantly enhance my product research. 

This robust functionality optimizes my workflow and empowers me to make well-informed decisions when selecting products with the most significant potential for success on Amazon.

Search Filters

Profit Calculator

Black Box simplifies the estimation of potential profits per product by allowing me to enter costs and selling prices. It provides accurate calculations of profit margins, crucial for making well-informed decisions on Amazon product selection. This feature has significantly aided me in swiftly evaluating profitability and refining my selling strategies on the platform.

Profit Calculator

Product Analysis

This tool empowers me to thoroughly assess competition for each product by examining metrics like review counts, seller numbers, and average ratings. This detailed analysis helps me understand Amazon’s market competitiveness and enables me to strategically position my products for success.

Product Analysis

Competitor Analysis

Black Box provides in-depth insights into each product’s competitive landscape, including metrics like reviews, seller numbers, and average ratings. By leveraging these metrics effectively, I can pinpoint market opportunities and optimize my product listings for improved performance on Amazon. 

This strategic approach has been pivotal in guiding my selling strategy, allowing me to make informed decisions that enhance competitiveness and drive market success.

Competitor Analysis

What Settings Should I Use on Black Box?

When using Helium 10 Black Box for product research, adjusting your settings based on your specific goals and market needs can significantly enhance your results. Here’s a guide on how to configure the settings effectively:

  • Product Category: Choose the category that aligns with your business goals or niche market to find relevant products
  • Price Range: Set the price range according to your budget and the average price of products you plan to sell. This helps in finding products that are financially viable and competitive.
  • Sales Volume: Specify the minimum sales volume to find products with a consistent track record. 
  • Number of Reviews: Provide a wide range of reviews for products to gain competition level and potential market saturation.
  • Rating: Ser a minimum rating to ensure the products you find have a positive customer reception. This avoids poorly rated products that might not be well-received in the market.
  • Advanced Filters: Use advanced filters to narrow down your search, such as seller ratings, number of sellers, or specific keywords to refine your results.
  • Exclude Keywords: Add keywords related to products you want to avoid.
  • Trend Analysis: Analyze sales trends and seasonality to pinpoint products with consistent demand.

Benefits of Using Helium 10 Black Box

Discover how these features can streamline your selling strategy and optimize product performance on the platform: 

  • Comprehensive Product Research: Black Box offers access to a vast database of over 450 million products on Amazon, facilitating thorough and efficient product research.
  • Advanced Search Filters: The tool provides extensive search filters that allow for precise product searches based on criteria such as category, price range, sales volume, and more.
  • Profitability Analysis: With its profit calculator feature, Black Box helps estimate potential profits by inputting costs and selling prices, enabling informed decision-making on product selection.
  • Competitor Analysis: Users can analyze the competition for each product, including metrics like reviews, seller counts, and average ratings, helping to identify market gaps and optimize product listings.
  • Strategic Insights: Users gain insights into market trends and competitor performance, aiding in effective product positioning and sales strategy.
  • Time and Cost Efficiency: Streamlined workflows and comprehensive data insights save time and resources, enhancing product research and decision-making productivity.
  • User-Friendly Interface: The intuitive interface of Black Box makes it accessible for users of all levels, ensuring ease of navigation and effective utilization of its powerful features.

Helium 10 Black Box Pricing

Helium 10 Black Box offers flexible pricing plans tailored to meet the needs of sellers at different stages: 

  • Starter: $29/month paid annually
  • Platinum: $79/month paid annually
  • Diamond: $229/month paid annually
Helium 10 Black Box Pricing

The platform offers exclusive discount codes to help customers save on their Helium 10 subscription. By using the code AVADA10,” you can enjoy a 10% discount every month, making it easier to manage your Amazon business expenses efficiently. 

For those looking to scale up, entering AVADA20 at checkout gives you a generous 20% discount for the first 6 months

These savings reduce costs and provide access to Helium 10’s robust suite of tools, essential for competitive product research, optimization, and sales management on Amazon.

Helium 10 Black Box vs. Competitors 

Here’s the comparison table to help you evaluate Helium 10 Black Box against competitors:

Feature / ToolHelium 10 Black BoxJungle ScoutViral LaunchVerdict
Pricing– From $39 to $279 per month– From $49 to $199 per month– From $69 to $199 per month Helium 10 
Key Features
Product research  Massive product database; advanced filters; in-depth data analysis; profit calculator.Vast product catalog; advanced filtering; niche hunter; track product performance; historical data;  competition analysisProduct discovery and market intelligence tools but lack advanced filtering options.Jungle Scout
Keyword research Keyword search volume analysis; High-potential keyword discovery; Revenue estimation;  Cerebro integration for reverse ASIN keyword researchKeyword research; search volume and competition data; PPC bidding suggestionsBasic keyword research tools; Keyword suggestions but lacks comprehensive data analysis.Helium 10 Black Box 
Listing builderKeyword-rich title optimization; Optimized description creation; Listing quality analysis and improvement suggestions.AI-assisted Listing Builder; real-time optimization score; keyword bank integrationListing Analyzer for optimizing listings, competitor analysisJungle Scout
Listing optimizationIndex Checker and Listing Analyzer to ensure listings are fully optimizedReal-time grading and optimization suggestions; AI-driven recommendationsListing Analyzer with detailed optimization suggestionsJungle Scout
Marketing Adtomic for PPC management and email automation to streamline marketing efforts.Basic marketing tools that assist with PPC management and email campaignsDirect Amazon PPC integration for streamlined management and automated optimizationViral Launch 
Reports & analytics Extensive data reports, financial analytics, and inventory management tools.Sales analytics, profit & loss statements, inventory management
Comprehensive market analysis, sales trends reportsHelium 10 
Ease of UseIntuitive interface, user-friendlyUser-friendlyUser-friendlyHelium 10 
Data AccuracyAccurate Amazon API integrationReliable data metricsAccurate data analysisHelium 10
Customer SupportStrong support, resourcesResponsive supportComprehensive supportHelium 10 and Viral Launch 
Unique AdvantagesPowerful profit calculator, extensive product databaseNiche hunter tool, reliable sales estimatorLaunch management tools, market intelligenceHelium 10

5 Tips for Using Helium 10 Black Box Effectively 

Here are some tips to effectively use Helium 10 Black Box for Amazon product research:

  • Use Advanced Filters: Enhance your product searches by utilizing advanced filters such as sales volume, price range, and competition level to pinpoint profitable niches.
  • Conduct Thorough Competition Analysis: Dive deep into competitor metrics like reviews, seller counts, and product ratings to gain insights into market competitiveness.
  • Refine Search Parameters: Experiment with different search parameters to explore various product categories and refine your search strategy for optimal results.
  • Use the Profit Calculator: Estimate potential profits by inputting costs and selling prices, enabling informed decisions when selecting products to sell on Amazon.
  • Save and Compare Projects: Save your research projects within Helium 10 Black Box to revisit and compare data over time, allowing you to track market trends and adjust your strategy accordingly.

Ending Words 

Helium 10 Black Box empowers Amazon sellers with powerful tools for precise product research and strategic decision-making. By leveraging its advanced features like comprehensive filters, competitor analysis, and profit calculation, sellers can confidently uncover lucrative opportunities and optimize their Amazon business.

Helium 10 Black Box: FAQs

Is Helium 10 Black Box suitable for beginners? 

Yes, Helium 10 Black Box provides user-friendly tools and resources suitable for beginners to start and grow their Amazon FBA businesses effectively.

How accurate is the data in Helium 10 Black Box? 

The data in Helium 10 Black Box is sourced directly from Amazon’s API, ensuring high accuracy and reliability in market insights and product metrics.

Can I save and revisit my research projects in Helium 10 Black Box? 

Yes, you can save and compare multiple research projects within Helium 10 Black Box, allowing you to track market trends and revisit previous analyses.

What are the pricing plans for Helium 10 Black Box? 

Helium, 10 Black Box offers various pricing plans, starting from Starter to Diamond, with flexible billing options and discounts for new users.

How can Helium 10 Black Box help in optimizing product listings? 

By providing in-depth competitor analysis and market insights, Helium 10 Black Box helps sellers optimize their product listings to improve .visibility and sales performance on Amazon


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.