Mailchimp Shopify App Review in 2024

In this post, we’ll delve into the Mailchimp Shopify App, providing a comprehensive review to help you decide if it’s the ultimate email marketing app for your store.

Key Takeaways

• Mailchimp is a leading email marketing and automation app for Shopify stores that empowers entrepreneurs with precision-targeted emails, expert insights, and a robust CRM, enabling seamless brand building and business growth.
• The Mailchimp Shopify integration is perfect for e-commerce entrepreneurs seeking powerful email marketing solutions, enabling automated campaigns, detailed analytics, and personalized outreach for savvy marketers.

The Mailchimp Shopify App Overview

Mailchimp on Shopify is a tailored tool for e-commerce businesses seeking personalized customer communication. Unlike generic email campaigns, it focuses on creating meaningful interactions, fostering lasting relationships, and driving increased sales. Its core value is crafting resonating email campaigns, ensuring each communication feels personal and relevant.

Mailchimp excels in automation, beyond scheduled emails to crafting campaigns that respond to customer interactions. For instance, if customers abandon their cart, the app can send a tailored offer or reminder, showcasing their value. These personalized actions enhance satisfaction and help the brand stand out. 

The app also harnesses customer data effectively, enabling personalized birthday discounts or product recommendations based on past purchases. Once the workflows are set, Mailchimp streamlines the process for merchants.

The Mailchimp app seamlessly integrates with Shopify stores, allowing merchants to enhance customer communication effortlessly and create targeted campaigns that respond to specific behaviors, ensuring a personalized experience. In short, Mailchimp helps Shopify merchants streamline their marketing efforts, focusing on building meaningful connections.

In 2019, during the Shopify Mailchimp breakup, Mailchimp’s app was removed from Shopify due to a disagreement over customer data and partnership terms. However, in 2022, Mailchimp and Shopify resolved their differences and reinstated their partnership, allowing for direct integration of Mailchimp’s email marketing services within the Shopify platform once again. This reunion has benefited merchants aiming to enhance their marketing strategies with Mailchimp’s robust tools.

Pros and Cons

Pros

• Precision-targeted emails.
• Expert insights.
• Powerful marketing CRM.
• Seamless Shopify integration.
• Automated Mailchimp Shopify abandoned cart emails.
• AI-powered copy and imagery enhancements.
• Industry-specific data insights.
• Instant pop-up forms & landing pages.

Cons

• Expensive paid plans.
• Limited email quota in the free plan.
• Basic and outdated templates.

Who Is The Mailchimp Shopify App Best For?

The Mailchimp Shopify App is best for:

• E-commerce business owners seeking to harness the power of email marketing to connect with their customers effectively.
• Shopify store owners who want to automate their email campaigns and desire in-depth analytics to refine their marketing strategies.
• Merchants who love to automate their marketing efforts, including emails, social ads, and more, to create a seamless and cohesive customer experience.
• Savvy marketers who want to track customer behavior meticulously and leverage the gathered data to create hyper-targeted campaigns that resonate with their audience.

Mailchimp Shopify App:  A Detailed Review

In this part, let’s discover the Mailchimp Shopify App in our detailed review, offering insights into its features and pricing.

Pricing

Mailchimp offers four subscription plans catering to various business needs. It includes a free plan and three paid plans from $13 to $350/month.

Free Plan:

• Basic email marketing features, including CRM, creative assistant, and signup forms.
• Social posting, Facebook ads, Instagram ads, postcards, domains, and more.

Essentials ($13/month):

• Everything in the Free plan.
• Email templates, multi-step journeys, and A/B testing capabilities.
• 24/7 email and chat support.
• Suitable for businesses with up to 50,000 contacts.

Standard ($20/month):

• Everything in Essentials.
• Customer Journey Builder, send time optimization, and behavioral targeting.
• Suitable for businesses with up to 100,000 contacts.

Premium ($350/month):

• Everything in Standard.
• Advanced segmentation, multivariate testing, and unlimited seats with role-based access.
• Phone support and unlimited contacts.

Features

Let’s explore the critical features of this app and how each feature enhances user experience and maximizes marketing effectiveness.

Email automation

The Mailchimp Shopify app allows users to create highly personalized email automation campaigns tailored to specific customer actions. For instance, for cart abandonment, the app sends timely reminders to potential customers, encouraging them to complete their purchases. This level of customization ensures that users can re-engage customers effectively, driving sales and increasing customer loyalty.

Content Library

The Content Studio feature allows users to store and manage their creative assets efficiently. For example, a business can keep its product images and logos in the Content Studio. This not only saves time but also ensures consistent branding across various channels. 

Users can quickly reuse these assets in emails, social media posts, and other marketing materials, maintaining a cohesive and professional brand image.

AI-infused content optimization

Mailchimp’s AI-powered Content Optimizer analyzes email content based on industry best practices. It provides suggestions on improving immobility, strengthening calls-to-action, optimizing text and visuals, and enhancing overall content effectiveness. 

For example, if a user’s email includes lengthy paragraphs, the AI tool might recommend breaking them into shorter, more digestible sentences. This feature empowers users to create more engaging and effective emails, leading to higher conversion rates.

Advanced analytics

Users can leverage comprehensive analytics powered by data from millions of campaigns within their industry. For instance, businesses can gain insights into their audience demographics, such as gender and age, allowing them to tailor their marketing strategies accordingly. 

Performance metrics, like open and clickthrough rates, offer valuable feedback on campaign effectiveness. Users can refine their marketing approaches by understanding customer behavior and engagement, ensuring maximum impact and ROI.

Pre-built pop-up forms and landing pages

The app provides users with pre-built pop-up forms and landing pages that can be published within seconds. For instance, a business running a limited-time promotion can quickly create a visually appealing pop-up form to capture visitor information. 

This feature enables users to swiftly implement various marketing initiatives without requiring extensive design or development efforts, saving time and effort while enhancing user engagement.

Ratings and Customer Reviews

With a 3.5/5 overall rating, customers appreciate the app’s ease of use, making it more user-friendly than similar applications. 

Many users praise:

• Its effectiveness in email marketing, noting increased website traffic and sales since implementation. 
• The app’s seamless integration with Shopify and valuable insights. 
• The support team was professional and helpful, enhancing their overall experience.
• The app’s functionality. The pre-built pop-up forms, landing pages, and AI-infused content optimizer are highlighted as standout features. 
• The convenience of accessing creative assets from the Content Studio enables them to create engaging marketing materials efficiently.

On the other hand, some users express dissatisfaction:

• Some find customer service unresponsive or slow to resolve issues.
• Concerns over being overbilled for services perceived as unnecessary.
• Challenges with the user interface when setting up automation and campaigns.

Integrate The Mailchimp App To Your Shopify Store

Why should you connect Mailchimp to Shopify?

Here are some reasons why you should connect Mailchimp to Shopify:

Seamless Customer Data Integration

Connecting Mailchimp to Shopify lets you seamlessly import customer data directly into your email marketing platform, including purchase history and preferences. This Mailchimp and Shopify integration ensures that your email campaigns are highly targeted and relevant, as you can segment your audience based on their past interactions with your online store. 

By understanding your customers better, you can craft personalized messages that resonate with their interests, increasing engagement and sales.

Enhanced Automation Capabilities

Mailchimp offers powerful automation features that, when integrated with Shopify, enable you to create sophisticated email sequences. Based on customer behavior, you can automate welcome emails, abandoned cart reminders, product recommendations, and post-purchase follow-ups. 

You can build stronger relationships and encourage repeat business by nurturing leads and guiding customers through their buying journey. Automation also saves time and ensures that your communication is timely and consistent, enhancing the customer experience.

Improved Targeting and Segmentation

You can create highly targeted email campaigns by combining Mailchimp’s advanced segmentation tools with Shopify’s customer data. Whether you want to reach out to first-time buyers, loyal customers, or those interested in specific products, this Mailchimp Shopify integration allows you to segment your audience precisely. 

Targeted campaigns are more effective as they address different customer segments’ unique needs and preferences, leading to higher conversion rates and customer satisfaction.

Real-Time Analytics and Optimization

Integrating Mailchimp with Shopify provides real-time analytics on your email campaigns. You can track key metrics such as open, click-through, and conversion rates. These insights help you measure the effectiveness of your campaigns and understand customer engagement patterns. With this data, you can make informed decisions, optimize your email content, and adjust your marketing strategies for better results.

Enhanced Customer Experience

By connecting Mailchimp to Shopify, you can create a seamless and personalized customer experience. Sending targeted, timely, and relevant emails based on customer behavior boosts sales and enhances customer satisfaction. Customers appreciate tailored recommendations, exclusive offers, and personalized content, leading to stronger brand loyalty and positive reviews.

How to Connect Mailchimp to Shopify

Unlock the full potential of your email marketing efforts by seamlessly integrating Mailchimp with your Shopify store. Follow these steps:

Step 1: Log in to your Shopify App Store. 

Begin by logging into your existing Shopify account or creating a new one using your Email, Google, or Facebook credentials.

Step 2: Find “Mailchimp: Email Marketing” and Click “Add App.” 

Navigate to the Shopify App Store and enter “Mailchimp” in the search bar. Click “Add app” to initiate the Mailchimp integration process.

Step 3: Log in to Your Mailchimp Account or Create a New One.

In a convenient popup window from Shopify, log in to your existing Mailchimp account or create a new one to proceed with the integration.

Step 4: Review Your Sync Settings and Click “Sync Now”.

Customize your sync settings to ensure accurate data synchronization between your Shopify store and Mailchimp. Once reviewed, click “Sync Now” to finalize the integration seamlessly.

Step 5: Check Your Mailchimp Product, Customer, and Order Listings in Your Shopify Store.

After synchronization, explore the Mailchimp app page within your Shopify store. Here, you’ll find comprehensive totals alongside your product, customer, and order listings. These insights provide valuable data, empowering you to optimize your email marketing strategies effectively.

Additionally, if you prefer a manual approach, stay tuned for the next section, where we will guide you on connecting Mailchimp to Shopify using the Mailchimp code.

Mailchimp Shopify App Alternatives

Several alternatives to the Mailchimp Shopify app cater to various email marketing needs. Here are a few popular email marketing Shopify apps:

EcomSend Pop Ups, Email Popups

EcomSend is a powerful tool designed to help e-commerce businesses expand their email and SMS marketing lists. In fact, it offers opt-in and spin-wheel popups that enhance customer engagement, boost sales, and retain potential leads. Customizable designs and easy integration options provide a seamless experience for businesses aiming to grow their customer base.

EcomSend is free, making it a budget-friendly solution for businesses looking to enhance their marketing efforts without additional costs. 

Key features:

• Opt-in popups and email sign-up forms.
• Exit intent and spin-the-wheel games.
• Fully customizable discounts.
• Easy brand matching with an intuitive editor.
• Seamless integration with popular email marketing apps like Klaviyo, Mailchimp, and SMSBump.

Seguno Email Marketing 

Seguno Email Marketing is a Shopify-exclusive application designed to streamline business email marketing processes. In fact, it offers a seamless integration within the Shopify platform, allowing users to create, automate, and monitor email campaigns directly from their Shopify Admin. 

The app provides flexible pricing plans for businesses of all sizes from $35 to $245. While specific plan details are not provided, the app offers a 10-day free trial for users to explore its features. The pricing ranges based on the number of subscribers, ensuring scalability for businesses as they grow.

Key features:

• Seamless Shopify integration.
• Ready-made automation series and Back in Stock restock alerts for efficient campaign management.
• User-friendly editor enhancing customization options.
• Deliverability assistance and spam protection features.
• Fast and customized support from real email experts.

Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS is a powerhouse automation app designed for e-commerce businesses, trusted by thousands of retailers. This Shopify-specific solution simplifies email marketing and SMS campaigns, allowing businesses to reach a wider audience. Its user-friendly interface and tailored workflows make it a go-to choice for businesses looking to optimize their marketing strategies.

Omnisend provides flexible plans for all business sizes. The Free Plan covers 250 contacts with essential features. The $16/month Standard Plan offers higher email and SMS limits. The $59/month PRO Plan includes unlimited emails, advanced reporting, and 24/7 priority support for larger enterprises.

Key features:

• Email & SMS campaigns.
• List growth tools like popups, exit-intent prompts, and signup forms.
• 20+ ready-made automation for personalized customer interactions and increased sales.
• Implement one-click abandoned cart recovery.
• 24/7 live support for all plans and priority support for PRO users.

Automizely Email Marketing, SMS

Automizely Email Marketing, SMS is an all-encompassing marketing platform empowering brands with robust tools to drive leads, enhance customer engagement, and boost sales. Particularly, businesses can create interactive experiences through features like AI-powered product recommendations, countdown timers, and conversion popups, all designed to increase sales and customer satisfaction.

It provides diverse pricing plans to accommodate businesses of various sizes from $11 to $179. While specific plan details are not provided, the platform offers a 7-day free trial for users to explore its capabilities. If you choose the yearly plans, you can save up to 18% on expenses.

Key features:

• Tailor automated email flows to customer shopping behavior for individualized interactions.
• Ready-to-use email and SMS templates and interactive conversion popups for engaging content creation.
• A/B testing and monitoring through a centralized dashboard.
• Integrated CRM to segment customers effectively for targeted marketing efforts.
• Unified marketing tools.

SMSBump: SMS Marketing & Email

SMSBump is a robust marketing tool empowering businesses with impactful SMS and email campaigns and automation. Designed to enhance customer engagement and boost sales, the platform enables enterprises to expand their SMS and email lists, recover abandoned carts, and send personalized messages. 

SMSBump offers flexible and transparent pay-as-you-grow SMS and email pricing plans. While specific pricing details are not provided, the platform includes a free plan with additional message charges. Paid plans start from $19 to $199, ensuring businesses can choose a plan tailored to their needs and budget as they grow.

Key features:

• Craft, personalize, and A/B test SMS and email campaigns for tailored customer interactions.
• SMS flows.
• Hyper-targeted segments to engage subscribers based on preferences and behaviors.
• Seamless integration with Shopify POS.
• 24/7 email and chat support, personalized onboarding sessions, and monthly SMS.

Avada Email Marketing & SMS

Avada Email Marketing & SMS is an omnichannel marketing solution designed to help merchants convert visitors into customers and establish long-term relationships. Businesses can follow up and engage customers effectively by utilizing email marketing, SMS, push notifications, and WhatsApp. 

Moreover, it provides a free plan with limited emails, contacts, and primary features. The paid plans, starting from $16/month, offer unlimited contacts and emails, advanced automation flows, various templates, SMS, WhatsApp integration, and more. Additional charges may apply for specific features or higher email limits.

Key features:

• Omnichannel engagement via email, SMS, push notifications, and WhatsApp.
• Automation workflows for abandoned carts, abandoned checkouts, and welcome subscribers.
• Newsletter Campaigns with newsletter pop-ups, customer emails, and email promotions.
• Customizable pop-ups, discount pop-ups, and coupon forms.
• Product recommendations and order creation SMS for personalized interactions.
• Integration with Google and Facebook ads.

Klaviyo: Email Marketing & SMS 

Klaviyo revolutionizes digital relationships by leveraging intelligent marketing automation fueled by comprehensive data. Integrated seamlessly with Shopify and 300+ other apps, Klaviyo enables merchants to centralize their data and utilize it in personalized marketing campaigns across email, SMS, forms, mobile push, and reviews. 

Additionally, Klaviyo offers a free email marketing plan for up to 500 contacts and SMS for up to 150 SMS/MMS credits. The paid plans start from $30/month, and SMS plans begin at $15/month, providing customizable reports, automated flows, two-way conversations, and SMS opt-in forms.

Key features:

• Data integration from Shopify and various apps, including web activity, tags, catalog, and coupons.
• Behavioral segmentation is based on historical and real-time behaviors for precise targeting.
• Built-in templates for Welcome, Back in Stock, Browse Abandon, and Price Drop emails.
• Real-time analytics.

Bottom Line

In conclusion, our Mailchimp Shopify App review highlights its strengths and limitations, empowering you to make an informed decision for your store’s email marketing needs. Consider your priorities and choose the best solution with your business goals and audience engagement strategies.

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