3 Best Online Selling Platforms In Ghana {Updated 2024}

Thinking about selling stuff online in Ghana? Let’s check out Ghana’s top online selling platforms: Shopify, Jumia, and Tonaton. Find the perfect fit for your hustle in the Ghanaian online selling journey! 

Key takeaway

• Shopify: Ideal for beginners in Ghana, but be mindful of monthly expenses.
• Jumia: Offers great market visibility in Ghana but comes with stiff competition and fees.
• Tonaton: Great for local deals in Ghana, less suited for international sales or advanced features.

Shopify 

Shopify serves as a user-friendly online commerce platform, facilitating seamless store setup. Ideal for newcomers in the Ghanaian market.

Shopify’s Online Selling Features 

• Payment Options: The support for various payment gateways is essential for catering to a diverse customer base. Offering secure and flexible payment options can enhance the overall shopping experience.
• Inventory Management: Shopify provides robust tools for managing your product inventory. You can easily add, edit, and organize products, track stock levels, and set up automatic notifications for low inventory.
• Order Management: The platform offers a centralized dashboard for processing orders. Sellers can view and fulfill orders efficiently, track order status, and manage customer details.
• Customer Management: Shopify allows you to gather customer information and order history. This data is valuable for understanding customer behavior, creating targeted marketing campaigns, and enhancing the shopping experience.
• Upselling and Cross-selling: Shopify enables you to suggest related or complementary products to customers while shopping, encouraging them to add more items to their cart.

• Social Media Integration: You can sell products directly on social media platforms like Facebook and Instagram through Shopify. This extends your reach to users who prefer to shop on these channels.
• Abandoned Cart Recovery: The platform automatically sends reminder emails to customers who abandon their shopping carts, encouraging them to complete their purchases.

The Goods & The Bads

Here are some things you should remember to gain more success with your Shopify store.

The Goods

• User-Friendly Interface
• Different Payment Choices
• Get seen with SEO
• Responsive Customer Support

The Bads

• Monthly Costs
• Takes Time to Learn

Jumia 

Positioned as a significant online marketplace in Ghana, Jumia offers a broad customer base. However, sellers must navigate high competition and platform fees to optimize their presence in this competitive market.

Jumia’s Online Selling Features 

• Large Marketplace: Jumia’s expansive marketplace provides sellers with access to a vast customer pool. This exposure can be beneficial for reaching a broader audience and driving sales, especially for products with wide appeal.
• Exposure: The sheer volume of traffic on Jumia can increase the visibility of your products. However, sellers should implement effective marketing strategies to stand out in a competitive environment.
• Delivery Services: Jumia’s integrated delivery services simplify the shipping process for sellers, contributing to a more seamless online selling experience. Fast and reliable delivery can positively impact customer satisfaction.

The Goods & The Bads

Let’s explore the good and bad of Jumia and find out how to successfully start an online store in Ghana.

The Goods

• Various Buyers
• Delivery Help
• Ghana and Beyond

The Bads

• Fees to Pay.

Tonaton

Tonaton, a local online platform, provides simplicity for Ghanaians engaging in buying and selling. While advantageous for local transactions, sellers should know its limitations in attracting international buyers and its more basic feature set than larger platforms.

Tonaton’s Online Selling Features

• Localized Focus: Tonaton’s emphasis on the Ghanaian market makes it an attractive platform for sellers targeting local customers. This localized approach can foster trust and resonate well with the target audience.
• Simplicity: Tonaton’s straightforward approach makes it easy for buyers and sellers to engage in transactions. A simple user interface can enhance the user experience and encourage repeat business.
• Direct Communication: Allowing direct communication between buyers and sellers facilitates a more personalized interaction. This can be advantageous for building customer relationships and addressing specific inquiries or concerns.
• Local Pickup: Supporting local pickup options benefits sellers and buyers nearby. It provides a convenient alternative to shipping and can reduce overall transaction costs.

The Goods & The Bads

Go deeper into the advantages and disadvantages of Tonaton, one of Ghana’s best online selling platforms.

The Goods

• Local Online Marketplace
• User-Friendly Platform
• Direct Buyer-Seller Interaction

The Bads

• Lack of International Buyers
• Not Many Extra Features

Bottom Line 

Before launching your online store in Ghana, consider the following insights about Shopify, Jumia, and Tonaton. Opt for Shopify for its user-friendly entry, Jumia for extensive exposure while wary of competition, and Tonaton for simplified local transactions.