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Shopify Grid Theme: Elevate Your Store With Masonry-style

July 02, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

As an experienced Shopify partner, I’ve seen firsthand how a suitable Shopify theme can transform an online store.  

In my search for top-notch themes, I came across Shopify Theme Grid, and I was intrigued. In this article, I’ll share my firsthand experience with the theme and highlight its standout features and functionalities. Let’s dive in and see what makes it tick!

Avada’s Verdict
Pros:
  • Easy customization
  • Responsive design
  • Versatile layout options
  • SEO-friendliness
  • Fast loading time
  • Robust support and documentation
Cons:
  • Limited advanced customization
  • Compatibility issues with some Shopify apps
  • Minor visualization bug on the product page
Rating: 4.6/5⭐
Best For
Fashion boutiques, art galleries, and content-rich stores focused on brand storytelling.

What Is Shopify Theme Grid?

What Is Shopify Theme Grid

The Shopify Grid theme is a versatile and visually appealing theme that focuses on showcasing products through a unique grid-based layout. 

It’s designed to create a modern and engaging shopping experience for customers while providing merchants with a range of features that meet the diverse requirements of online businesses, such as customizable sections, a mobile-friendly design, quick shop, multi-column menu, and advanced filtering options.

Shopify Theme Grid Features

The Shopify Grid Theme is designed to enhance your online store’s aesthetic appeal and functionality. Here are the features of the Shopify Theme Grid:

Unique Masonry Grid

I really like the unique grid-style layout of Shopify Theme Grid. It’s a visually appealing way to display products of different sizes together. This creates a dynamic and interesting look, as the products fit together seamlessly in a grid, regardless of their dimensions.

For example, a fashion boutique can use this feature to showcase new arrivals or seasonal collections. They can display dresses, tops, accessories, and shoes of all different sizes and styles together in an attractive way, encouraging customers to explore the entire collection.

Unique Masonry Grid

Benefits for Shopify merchants:

  • Optimized Page Space: The masonry grid allows a greater number of products to be displayed in an organized and visually appealing manner.
  • Enhanced Product Discovery: The varied layout encourages customers to browse different sections, driving potential sales.

Multi-column Menu

The Multi-column Menu feature is a great way to make your store’s navigation super user-friendly. It neatly displays all your product categories and subcategories, giving customers a quick and clear overview of everything you offer. Think of it like having a mini version of your collection page right on the homepage.

Imagine a beauty and skincare store showcasing categories such as skin type, product type (like cleansers and serums), and different brands in a well-organized layout. This makes it so much easier for customers to find the specific products they want, leading to a better shopping experience and potentially more sales.

Multi-column Menu

Benefits for Shopify merchants:

  • Enhanced User Experience: It simplifies navigation and allows customers to quickly find what they’re looking for. This can lead to customers spending more time on your site and discovering more products.
  • Improved Presentation: The structured layout of the multi-column menu presents product categories visually appealingly. This maintains a polished storefront to explore without overwhelming shoppers.

Quick Shop

Quick Shop is a game-changer, especially for stores with a ton of products. It lets customers see product details and buy things right from the category or home page without having to click through to individual product pages. This makes browsing and shopping super fast and easy, which is a huge plus for customers.

Quick Shop

How this feature can be helpful for Shopify merchants:

  • Increased Impulse Purchases: The immediate availability of the “Add to Cart” button in the Quick Shop window encourages impulse buying, as customers can act on their desire for a product without delay or distraction.
  • Reduced Cart Abandonment: By simplifying the purchasing process, Quick Shop helps to reduce cart abandonment rates.

Responsive Design

The Grid theme is designed to be responsive, meaning it automatically adjusts to fit different screen sizes. This ensures that your online store looks great and works well on any device, whether it’s a desktop computer, a tablet, or a smartphone. This means images, text, and navigation will adjust to look their best on each device, creating a seamless browsing experience for your customers.

Responsive Design

How this feature can be helpful for Shopify merchants:

  • Enhanced Customer Experience: This function ensures seamless navigation on all devices, improving user satisfaction and encouraging return visits.
  • Increased Sales: Reaches more customers, especially mobile users, potentially boosting sales.
  • Consistent Brand Presentation: Maintains a professional appearance across all screen sizes, reinforcing brand credibility and trust.

Product Filtering

I’ve used the product filtering feature myself, and it’s super helpful for customers. They can quickly narrow down your product selection based on what they want, like size, color, price, or category. This makes shopping much easier and faster, especially if your store has a lot of products.

Product Filtering

How this feature can be helpful for Shopify merchants:

  • Efficient Shopping: Allows customers to find products faster based on specific criteria, reducing search time.
  • Higher Conversion Rates: Simplifies the shopping journey, making it easier for customers to find what they need and complete purchases.

Social Media Integration

Shopify theme Grid’s social media button allows you to seamlessly connect your website with platforms like Instagram, Facebook, and Twitter. Merchants can add share buttons and even include direct links to your profiles.

This helps you connect with customers on a more personal level and keeps them engaged with your brand. It’s a great way to expand your reach and drive traffic to your social media pages, which can lead to more followers and potential customers.

Social Media Integration

How this feature can be helpful for Shopify merchants:

  • Increased Brand Engagement: Connects customers to your social media, fostering community and enhancing brand loyalty through interactive content.
  • Broader Reach: Uses social proof and user-generated content to attract new customers and enhance credibility
  • Strengthened Customer Relationships: Engages customers on multiple platforms, creating a cohesive brand experience.

Customizable Content Sections

One of the coolest things about the Grid theme is that it has customizable content sections. This means you can quickly add, rearrange, and spotlight different blocks of content, like promotions or blog posts, specific products or messages that fit your brand’s overall strategy.

Customizable Content Sections

How this feature can be helpful for Shopify merchants:

  • Optimized Site Engagement: By featuring key content in prominent sections, merchants can guide customer attention and drive interactions, potentially increasing sales.
  • Increased Sales Potential: By creating an engaging and well-organized store with relevant content, you can encourage customers to explore more products and ultimately increase sales.

Shopify Grid Theme’s Pricing

For a one-time payment of $260, you get permanent access, free updates, and dedicated developer support.

Besides that, this theme also offers an unlimited free trial. Simply download the Grid theme for free from the Shopify Theme Store by clicking “Try theme”. This lets you customize it, explore its features, and see how well it fits your brand. You only pay when you’re ready to publish your Shopify store with the Grid theme.

Shopify Theme Grid’s User Reviews and Testimonials

Shopify Theme Grid’s User Reviews and Testimonials

Based on what I’ve seen, the Grid Shopify theme has a pretty impressive track record, with 90% of its reviews being positive. Users really appreciate the theme’s awesome features, saying it’s a big help in setting up and branding their stores. Many customers also love the way it looks and how easy it is to use.

On the flip side, there have been a few complaints about some visual bugs and slow response times from customer support.

Here is what they said:

Little Gumnut Co. – “really beautiful theme that my customers regularly compliment me on the ease of use. have had a great experience with assistance from pixel union when needed also.”

Maelle – “I have a visualization bug on the product page and I have been waiting for 7 days now for a response from support which is supposed to respond in just 3 working days. The contact form is not editable and without captcha. Lots of defects that make me REGRET my purchase.”

Colorado Crafted – “We use this theme for several shops and we have been happy with it! When we had a theme-related issue, Pixel Union was quick to resolve the problem.”

Overall, the high number of positive reviews shows that most people are really happy with the Grid theme and find it to be a great choice for their Shopify stores.

Shopify Grid Theme’s 4 Presets

The theme has four presets: Bright, Light, Warm, and Moody. Each preset is designed with the shopify theme grid system to give your online store a unique look that matches different styles.

Bright

Shopify Grid Theme’s bright preset

This preset is characterized by its vibrant and lively colors. It often includes clean, white backgrounds to make products stand out. This preset is great for brands that want a fresh, modern look with clear visuals. It works well for product categories that need solid colors and sharp images to catch people’s eye.

Light

Shopify Grid Theme’s light preset

The light preset in the Shopify Theme Grid uses soft colors and a simple style. It uses light pastels or neutral shades to create a calm and inviting feeling. This preset is great for brands that focus on simplicity and elegance. It appeals to audiences looking for shopping experiences without distractions.

Warm

Shopify Grid Theme’s warm preset

Warm presets are designed with cozy and inviting tones. They often include earthy colors like browns, tans, and soft oranges. This preset creates a feeling of comfort and closeness, which is excellent for brands focusing on personal connections and a cozy atmosphere. It works well for lifestyle, home decor, or wellness products.

Moody

Shopify Grid Theme’s moody preset

Moody presets in the Shopify Theme Grid feature darker colors and strong contrasts. They use deep blues, grays, or blacks to create a sense of mystery and sophistication. This preset is perfect for brands aiming at artistic or luxurious audiences. It’s ideal for products where a touch of drama and exclusivity is desired.

Who Is The Shopify Grid Theme Best For?

The Shopify Theme Grid is particularly well-suited for the following types of stores:

  • Fashion and apparel brands are focusing on visual storytelling and editorial content.
  • Lifestyle and home decor stores that want to showcase their products through immersive visual experiences.
  • Beauty and cosmetics brands want to highlight their products with compelling imagery and detailed descriptions.

Where To Buy The Shopify Grid Theme?

The most reliable place to purchase the Grid theme is the Shopify Theme Store. Alternatively, you can also purchase the Grid theme directly from the theme’s developer – Pixel Union’s official website.

Examples of Websites Using the Theme

Occam Store

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Occam Store specializes in high-quality clothing for whippets and Italian greyhounds. The Shopify Theme Grid offers a versatile and visually engaging platform that highlights their unique products. With high-quality images and detailed product descriptions, the theme makes it easy for customers to find exactly what they need, enhancing the overall shopping experience.

Papier HQ

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Papier HQ focuses on original art, offering a platform for artists to showcase their work. The Shopify Theme Grid’s emphasis on visual storytelling is a perfect match for this store. With beautiful, full-width images and a clear, intuitive layout, the theme helps potential buyers appreciate the quality and details of the artworks, making it an ideal choice for an art-focused eCommerce store.

Paper Plane

Examples of Websites Using the Theme Paper Plane

Paper Plane is an online store known for its stylish selection of fashion accessories and home decor items, catering to customers seeking quality craftsmanship and contemporary design. Utilizing the Shopify Theme Grid, Paper Plane ensures a seamless user experience across various devices. Customizable sections help Paper Plane highlight its products and special offers effectively, boosting sales, while social media integration expands brand visibility and builds customer loyalty to its unique product lineup.

Shopify Grid Theme Alternatives

Standing out with contemporary designs, along with bold grid-based layouts emphasizing product visibility, these 3 Shopify themes are excellent alternative options for the Shopify Grid theme.

Parallax

Shopify Grid Theme Alternatives Parallax

Parallax is a visually captivating theme known for its stunning parallax scrolling effects and grid-style product displays. It creates an immersive shopping experience, making it perfect for stores looking to engage customers with dynamic visuals.

Venue

Shopify Grid Theme Alternatives Venue

Venue is a versatile grid-based theme that prioritizes simplicity and flexibility. Its easy customization and various grid layout options make it ideal for a wide range of industries, allowing store owners to tailor their site to their specific needs effortlessly.

Blockshop

Shopify Grid Theme Alternatives Blockshop

Blockshop stands out with its spacious grid-style layout and striking hero imagery. Featuring a flat UI design, this theme offers expansive and customizable layouts along with a minimalist user interface. Its responsiveness ensures a seamless browsing experience across all devices, making it a top choice for modern online stores.

Bottom Line

Now that you know everything about the Shopify Theme Grid. If this theme excites you, take advantage of the free trial and add your own products and aesthetics to see if it works for you. Good luck!

FAQs

  • From the Shopify admin dashboard, go to Online Store, and click Themes.
  • Click Visit theme store to directly visit the store
  • Find Grid on the search bar 
  • Click Try theme to add it to your Shopify store theme library

Yes, the Shopify theme Grid offers extensive customization options. You can change colors, fonts, layout, and more using the theme editor in your Shopify admin. Advanced users can also edit the theme's code for further customization.

Yes, the Grid theme is fully responsive, meaning it is designed to work seamlessly on mobile devices, tablets, and desktops, providing a great user experience across all devices.

Yes, Grid offers flexibility in adjusting the grid layout. You can choose different column counts for desktop and mobile and even create asymmetrical layouts.

Pixel Union, the developer of Grid, offers comprehensive documentation and support resources. You can access their help center or contact their support team directly.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.