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Helium 10 Pricing & Discounts You Need to Know Before Subscribing

July 17, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Helium 10 stands out as a leading solution for Amazon sellers to succeed, offering various pricing plans to fit different budgets and goals. But before you subscribe, it’s crucial to understand what each plan entails and how to get the most value for your money. 

In this article, I’ll break down Helium 10’s pricing structure, highlight key features, and reveal my exclusive discounts. After reading this, you’ll decide which plan you should get. Now, let’s dig in!

How Much Is Helium 10? A Detailed Pricing Breakdown

Helium 10 Pricing

Helium 10’s pricing structure is designed to be flexible and scalable, catering to a wide range of Amazon sellers, from beginners to experienced professionals.

The below table will sum up the cost of Helium 10:

StarterPlatinumDiamond
Monthly subsciption$39$99$279
Monthly subscription$29/month ($348/year)$79/month ($948/year)$229/month ($2748)
Add-on servicesStarting at $99 per month
My exclusive discounts20% Off for 6 Months: AVADA20
10% Off Every Month: AVADA10

If you didn’t know, once you sign up, you automatically access the Helium 10 free plan, which lasts forever with limited tools. This option is perfect for sellers wanting to learn what this tool is about and if it’s worth subscribing to.

You can also save up to 25% when opting for annual billing, making it a cost-effective option for long-term use. All Helium 10 plans come with a 7-day money-back guarantee for your first payment, and don’t forget to use my discount codes to save even more!

Make sure to check out my detailed article about how to use Helium 10 coupons to get these special deals.

Helium 10 discount codes

If you’re a larger company, Helium 10 also offers two other plans: Supercharge Your Brand and Enterprise. These plans have even more advanced features, but you’ll have to contact Helium 10 directly to find out the pricing details.

What’s Included In Each Helium 10 Pricing Plan?

Starter

The Starter Plan of Helium 10 costs $29/month (billed annually) or $39/month (billed monthly) and provides a range of basic tools, making it a suitable entry-level option for those new to Amazon selling or looking to sell their first products. 

Helium 10 Starter plan

Here are the key features included:

CategoryToolUsage Limitations
Product ResearchBlack Box20 lifetime uses
XrayAvailable
Xray for WalmartLimited
Review InsightsAvailable
Product LaunchpadLimited
Keyword ResearchCerebro2 daily uses
Cerebro for WalmartLimited
MagnetLimited
Magnet for WalmartLimited
Xray Keywords5 uses
Listing OptimizationListing Analyzer2 monthly uses
Listing BuilderLimited
ScribblesLimited 30-day use
FrankensteinLimited 30-day use
OperationsAlerts2 ASINs
Inventory Management1 use
AnalyticsMarket Tracker1 market
ProfitsFull access
Profits for WalmartAvailable
LearningFreedom Ticket (FBA Training Course)No cost
Additional PerksMulti-user login1
Seller Central Accounts 2 tokens
Add-onsAdtomicMarket Tracker 360

Platinum

If you are more serious about establishing and running a business on Amazon or Walmart, the Platinum plan, which costs $79/month (billed annually) or $99/month (billed monthly), is a worthwhile investment to grow your business.

Helium 10  Platinum plan

It includes all the features of the Starter Plan, along with additional tools and expanded usage limits that are essential for more capable users.

CategoryToolUsage Limitations
Product Research Black Box250 uses per day
XrayAvailable
Xray for WalmartAvailable
Review InsightsAvailable
Product LaunchpadAvailable
Keyword ResearchCerebroFull Access
Cerebro for WalmartAvailable
MagnetFull Access
Magnet for WalmartAvailable
Xray KeywordsUp to 500 uses
Keyword SalesAvailable
Advanced Brand AnalyticsAvailable
Insights DashboardDashboard AccessAvailable
My Products20 ASINs
Listing Optimization   Listing Analyzer50 uses per month
Listing Builder20 lifetime uses (no Amazon sync)
ScribblesFull Access
FrankensteinFull Access
OperationsAlerts20 ASINs
Follow Up5000 emails/month
Inventory ManagementUp to 40 SKUs
Analytics     Market TrackerUp to 3 markets
ProfitsAvailable
Profits for WalmartAvailable
Keyword Tracker500 keywords
Keyword Tracker for Walmart100 keywords
LearningFreedom Ticket (FBA Training Course)Unlimited access
Amazon PPC AcademyToken connected
Additional peaksMulti-User Login1
Seller Central Accounts Connect up to 2
Add-onsKeyword TrackerAdtomicMarket Tracker 360

This is the most popular plan of Helium 10. It provides access to a wide range of essential tools at a mid-range price point. If you want to make the most of your Amazon business and plan to scale up in the near future, I’d recommend subscribing to this plan.

Diamond

The Diamond plan is a comprehensive suite of tools designed for experienced Amazon sellers looking to maximize their growth and stay competitive in the marketplace. With a cost of $229/month (billed annually) or $279/month (billed monthly), it provides access to all Helium 10 tools and higher limits for several key tools.

Helium 10 Diamond plan

Its robust range of features consists of:

CategoryToolUsage Limitations
Product Research  Black Box250 uses per day
XrayFull Access
Xray for WalmartAvailable
Review InsightsAvailable
Product LaunchpadAvailable
Keyword ResearchCerebroFull Access
Cerebro for WalmartAvailable
MagnetFull Access
Magnet for WalmartAvailable
Xray KeywordsFull Access
Keyword SalesAvailable
Advanced Brand AnalyticsAvailable
Listing Optimization   Listing Analyzer150 uses per month
Listing BuilderAI-enhanced 300 lifetime uses with Amazon sync
ScribblesFull Access
FrankensteinFull Access
Operations    Alerts200 ASINs
Follow Up15,000 emails/month
Refund GenieFull Access
Inventory ManagementFull Access
Business ValuationAvailable
Analytics     Market TrackerUp to 5 markets
ProfitsAvailable
Profits for WalmartAvailable
Keyword Tracker2500 keywords
Keyword Tracker for Walmart250 keywords
LearningFreedom Ticket (FBA Training Course)Full Access
Amazon PPC AcademyFull Access
Exit TicketFull Access
Additional Perks Multi-user Login5
Seller Accounts5 tokens
Monthly Expert TrainingAvailable
In-Person WorkshopsAvailable
Private Facebook GroupAvailable
Add-onsKeyword TrackerAdtomicMarket Tracker 360Elite

This plan also suits experts, marketing-focused sellers, multi-account managers, high-growth sellers, and data-driven sellers aiming for rapid expansion and optimization of their business performance.

Supercharge Your Brand

The Supercharge Plan is the most top-tier and all-inclusive solution designed for enterprises and agencies aiming for unparalleled growth. It has a custom pricing, so you need to contact Helium 10 sales representatives for more details.

Helium 10 Supercharge your brand plan

This plan significantly expands the features of the Diamond Plan, offering multi-user access and advanced tools.

CategoryToolUsage Limitations
Product Research  Black Box500 uses per day
XrayFull Access
Xray for Walmart5000 requests
Keyword Research CerebroFull Access
Cerebro for WalmartFull Access
MagnetFull Access
Magnet for WalmartFull Access
Listing Optimization   Listing Analyzer300 uses per month
Listing Builder300 AI-enhanced product listings with Amazon sync
ScribblesFull Access
FrankensteinFull Access
Operations   AlertsUp to 5000 ASINs
Follow Up50,000 emails/month
Inventory ManagementFull Access
Business ValuationFull Access
Analytics     Market TrackerUp to 15 markets
ProfitsFull Access
Profits for WalmartFull Access
Keyword Tracker10,000 keywords
Keyword Tracker for WalmartAvailable
LearningFreedom Ticket (FBA Training Course)Full Access
Amazon PPC AcademyFull Access
Exit ticketFull Access
 Additional Perks  Seller Accounts25 tokens
Multi-User LoginUp to 25 users
Insights DashboardFull Access
Insights and RecommendationsFull Access
Monthly Expert TrainingFull Access
Add-ons(Marketing)  AdtomicAvailable
Market Tracker 360Available
EliteAvailable

Add-ons to Enhance Helium 10 Subscription

Besides the core subscription plan, Helium 10 also provides an optional package with essential enhancements. 

helium 10 Add-ons
Screenshot
  1. Adtomic – AI-Powered PPC Tool (from $199/month)

Available at:

  • No cost for Supercharge Your Brand plan members and Diamond Bundle
  • For the Starter, Platinum, or Diamond plan, it would cost
    • $399/month if ad spend is $20k/month ( plus 2% of Ad Spend > $20k)
    • $199/month if ad spend is $10k/month ( plus 2% of Ad Spend > $10k)

Interestingly, they offer a Bundle Offer, which is the Adtomic & Diamond Bundle, starting at $349/month (with an annual plan)

Adtomic comes with the ability to

  • Simplify PPC campaign management with AI-driven insights
  • Enhance ad performance and ROI through automation and optimization
  • Improve keyword visibility.
  1. Elite – Exclusive training (from $99/month)

Available at: Only for Diamond and Supercharge Your Brand at a price from $99 per month

With Elite, sellers can

  • Access to exclusive networking opportunities and training sessions
  • Include monthly expert coaching, in-person workshops, and private Facebook groups
  • Get invaluable insights and strategies from industry experts
  • Facilitate networking with other successful sellers
  • Stay ahead of the competition with advanced techniques
  1. Market Tracker 360 – Market Intelligence (from $500/month)

Available at: all plans with a price starting at $500 per month

This powerful tracker tool can strongly help users:

  • Provide the most accurate market insights to grow your business
  • Outperform competitors with detailed market analysis
  • Access to advanced tools for tracking market trends and dynamics
  • Make informed decisions based on comprehensive market data
  • Supports strategic planning and market positioning
  1. Keyword Tracker (from $19/month)

Available at: Platinum, Diamond, and SuperCharge Your Brand starts at $19/month

The tool is able to 

  • Extend keyword tracking beyond standard plan offerings
  • Allow for more precise monitoring of keyword performance
  • Enhance SEO strategies and help maintain competitive rankings

Which Helium 10 Plan Is Suited For You?

  • Starter Plan: New sellers and those with a limited budget who are just starting to build their Amazon business with several products.
  • Platinum Plan: Growing businesses and sellers who want a comprehensive suite of tools for product research, keyword research, listing optimization, and inventory management.
  • Diamond Plan: Established sellers and larger businesses who need advanced tools and higher limits for scaling their Amazon operations.
  • Supercharge Your Brand and Enterprise Plan: Large enterprises, high-volume sellers, and agencies who need customized solutions tailored to their specific needs.

Helium 10 Pricing vs Competitors

Currently, on the market, there are several prominent tools for Amazon sellers, including Helium 10, Jungle Scout, and SellerApp. So, what are their pricing and competitive advantages? Let’s take a glance at the quick comparison in the following:

CriteriaHelium 10Jungle ScoutSellerApp
Monthly Billing$39 – $279+$49 – $199+$99 – $149+
Annual Billing$29/mo- $229/mo+$29/mo – $129/mo+$39/mo – $50/mo+
Free Trial/PlanFree plan availableNo (7-day money-back guarantee)7-day free trial under the Freemium plan
Add-ons ServicesFrom $99From $189From $200
Features in Basic Plan20 uses Black Box 

Xray

2 uses Listing analyzer

1 Market tracker
20 Product Tracker

30 Opportunity Finder

30 Supplier Database

1 month of historical data
Product Research

Keyword Research

Listing Optimization

Alerts
Features in Advanced PlanBlack Box 500 uses

5000 Insights ASIN

10,000 SKUs inventory

10,000 keywords tracker
1000 Product Tracker

Unlimited Opportunity Finder

2 years of history keyword data 

5000 keywords rank Tracker
Advanced Product Research

AI-Powered Recommendations

Advertising Automation

Business Intelligence

Advanced Analytics

Overall, Helium 10’s pricing is the most competitive and well-diversified choice, with robust features suitable for various stages of e-commerce growth. While it may be pricier than some competitors at the more advanced plans, the extensive capabilities and add-ons absolutely justify the investment.

Bottom Line

I hope my detailed article on Helium 10 pricing plans has helped you figure out which one is right for your business. I recommend you sign up and use your free account and give it a thorough test drive for the first 30 days to decide whether the tools will be valuable for you. Then, you can upgrade to one of the paid plans. Don’t forget to use my discount codes to save some money on your subscription!

FAQs

No. Helium 10's pricing primarily includes the costs outlined in their plan tiers. However, there are additional fees for certain add-ons and advanced features.

Yes, but it depends on the plan. Starter and Platinum provide only 1 user, while Diamond allows up to 5 users, and the Supercharge Plan supports up to 25 users. If you need additional users, you may need to contact Helium 10 for custom arrangements or subscribe to at least the Diamond plan or higher.

Helium 10 accepts several major credit card payment methods, including Visa, Mastercard, Discover, American Express, and UnionPay. These payments are processed through Stripe, a secure payment gateway.

Yes, Helium 10 can also be used for marketplaces other than Amazon, including Walmart.

Helium 10 provides customer support through live chat, email, and a contact form. Their Help Center offers FAQs and informative articles for quick answers. Customer service response times are generally fast and helpful.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.