Top 10 BigCommerce Success Customers to Inspire You
By Sam Nguyen
Reading success stories is always thrilling because they highlight the struggles and challenges faced along the way and offer valuable lessons. Today, we’ll explore the top 10 successful companies that use BigCommerce, a leading e-commerce platform. If you’re interested in learning about these BigCommerce success stories, let’s dive in!
List of BigCommerce Success Customers
In this part, we will talk about the top 10 successful companies using BigCommerce in different industries.
1. Revelry
Revelry an e-commerce retailer, upgraded its website using BigCommerce and its preferred technology partner, DigitlHaus Agency, in 2019 to improve site speed and user experience. The main goal was to address slow site speed. After about six months of work, Revelry relaunched its website in May 2020, and the speed improvements were immediate. The average load time across the site dropped to about 4 seconds, and the load time for category pages decreased to 3.4 seconds from 12 seconds, marking a 43% reduction in page load time after the updates, primarily due to enhancements made by BigCommerce. Customers quickly noticed the changes. The bounce rate, which measures how quickly shoppers leave a page, fell by 8% across the site and by 37% on the all-dress category page by mid-September, compared to before the relaunch.
2. Bohemian traders
Bohemian Traders is now one of Australia’s most sought-after online fashion and clothing firms after three years, two BigCartel site crashes, a failed Volusion migration. Using BigCommerce has helped her business to experience a 166% year-over-year growth, 309% customer growth, and more than 17,000 orders processed. Initially, Bohemian Traders chose BigCommerce for its scalability. Later, the platform’s ability to provide actionable analytics for data-driven customer segmentation distinguished it from competitors like Shopify. The company utilizes the analytics tools available in its Enterprise plan to effectively target specific customer segments. Furthermore, Bohemian Traders leverages BigCommerce’s built-in customer groups to reward their most valuable segments. As a small business, the firm avoids price wars, focusing instead on delivering real value to both its customers and the company. Additionally, Bohemian Traders has established a multi-channel presence that includes Facebook, Instagram, email, and its website, enhancing customer engagement across various platforms. Despite managing thousands of SKUs, the company experiences a smooth and seamless uploading process with BigCommerce.
3. Awesome GTI
Awesome GTI’s journey began in 1989 as a hobby by founder Jim Cotton, who aimed to help others modify, tune, and maintain their performance cars. As the hobby evolved into an online business, the complexity of managing it increased, especially with the growth in the number of SKUs. Originally using Magento, Awesome GTI found the platform was not optimized for scalability and reliable data.
Recognizing the need for a change, Awesome GTI switched to BigCommerce. This move allowed them to focus more on marketing and selling products without the interruption of system maintenance. As a result, they’ve experienced a significant improvement in operations, including a 96% increase in year-over-year revenue.
BigCommerce provided the necessary features for scaling up, especially as Awesome GTI expanded into B2B markets. The platform’s support for customer segmentation through custom groups has also streamlined operations, making it easier to manage different pricing structures for large dealers.
The migration from Magento to BigCommerce took only a few months, during which Awesome GTI remained fully operational. Since the switch, the online store has seen over 1.3 million sessions and 4 million pageviews, with noticeable improvements in bounce rate, session duration, and daily visits. The platform not only serves as their selling point but also as a product catalog and a medium for customer interaction through social media and live chat.
4. Toolsaver
Toolstop, originally a small hardware store founded in 1965, evolved into a successful online business after launching its ecommerce site in 2007. As the company grew, it recognized a demand in the wholesale market and introduced a new brand, Toolsaver, to cater to its B2B operations. Initially, Toolsaver managed orders manually but soon transitioned to BigCommerce for its sophisticated platform capabilities.
After moving to BigCommerce in 2019, Toolstop and Toolsaver experienced significant improvements. The flexibility of the platform allowed them to manage both B2C and B2B operations seamlessly under one roof, leading to a notable increase in orders, revenue, and average order value by 2022. BigCommerce’s open API architecture facilitated in-house system development, enhancing operational efficiency and integration with their ERP system, Sage 200.
Moreover, Toolsaver leveraged BigCommerce’s app marketplace to optimize product information distribution across multiple channels like Google Shopping and Facebook, while also managing orders from marketplaces such as Amazon and eBay consistently through the platform. This integration ensured that all orders, regardless of their origin, were processed uniformly.
5. Skullcandy
Skullcandy Inc., based in Utah, is a leading brand in the audio industry, selling headphones, earphones, and other accessories. Historically, the company faced challenges in ecommerce scalability due to internal conflicts between IT and marketing departments. To address these challenges, Skullcandy moved from Salesforce Commerce Cloud to BigCommerce, a SaaS ecommerce platform offering advanced features like customer segmentation and SEO.
The migration to BigCommerce was smooth despite the complexity of the task, involving multiple sites and significant data. This transition was supported by BigCommerce’s Catalog Transfer Application and customer support, facilitating a seamless shift.
With the new platform, Skullcandy launched a successful brand campaign and experienced remarkable growth. The new site saw an 82% increase in conversion rates and won an award for Best New Website Design. Revenue soared by 214%, and order volume increased by 122%.
BigCommerce also provided Skullcandy with SEO capabilities and mobile-friendly designs, enhancing visibility and sales. This strategic platform change significantly boosted Skullcandy’s market performance by aligning its ecommerce capabilities with its business needs.
6. Woodland Hills Wine Company
Woodland Hills Wine Company, originally a small family business named Northridge Hills Liquor, began in 1978. Recognizing the burgeoning California wine industry, founder Paul Smith rebranded and relocated the company to Woodland Hills in 1998, significantly expanding its space and reach. The company now imports premium wines globally, including from renowned regions like Burgundy, France.
Transitioning from platforms like AspDotNetStorefront and Infinity by Intershop, Woodland Hills Wine Company experienced notable improvements after switching to BigCommerce. Utilizing BigCommerce APIs, the company efficiently manages inventory, updates products, and enhances customer service. Tools such as Mailchimp, ShipperHQ, Elfsight, and Google Analytics have also been integral in customizing their online store.
Ultimately, BigCommerce has been crucial in helping Woodland Hills Wine Company evolve and expand, significantly boosting its client base and sales through improved scalability and performance.
7. Carewell
Bianca Padilla’s concept for Carewell came from a personal experience. The Co-Founder and CEO grew up in a three-generation family and spent years watching her mother scramble to acquire caregiving supplies for her grandmother, who was bed-bound in her late 80s and early 90s. Initially, Carewell, an adult diaper subscription service, aimed to enhance its customer experience through Shopify. However, Bianca faced several challenges that hindered the business’s efficiency on this platform. Firstly, Shopify’s enterprise-level checkout process had significant limitations. Additionally, the older demographic of Carewell’s customer base struggled with Shopify Pay’s text message verification system for storing credit card details, causing inconvenience during purchases. Consequently, Carewell transitioned to BigCommerce, which offered a more straightforward checkout process using saved payment methods, dramatically improving conversion rates by 200%. Moreover, BigCommerce supports robust apps like Yotpo and Subuno. Yotpo facilitates engaging customer feedback and conversations, while Subuno effectively detects fraud, saving the company substantial amounts. Furthermore, after adopting the Klaviyo email platform in late 2019, Carewell saw a significant increase in email-driven revenue, from 9% to 30% of their total revenue, proving the effectiveness of this marketing strategy.
8. Renogy
Renogy, a renewable energy company, was founded by Yi Li while she pursued her Ph.D. at Louisiana State University. Initially selling a limited range of solar products through Amazon and eBay, Renogy expanded with the support of the Louisiana Business and Technology Center, specializing in DIY solar kits for homes and vehicles. Initially using Volusion as their e-commerce platform, Renogy found it lacking in features and analytics capabilities. After a thorough review of available platforms, they switched to BigCommerce, appreciating its user-friendly marketing tools and superior analytics. This transition included a major website redesign aimed at modernizing the site and emphasizing product visuals, which was executed seamlessly by their internal team. Since migrating to BigCommerce, Renogy has experienced significant growth: a 40% increase in conversion rate, a 30% rise in revenue, and a 20% boost in site traffic. The company sells to both B2B and B2C markets, with a recent focus on expanding its consumer product line. Renogy has received several accolades over the years, including the Graduate of the Year award and a spot on the Inc. 5000 list, underscoring its success. BigCommerce has played a crucial role in Renogy’s ongoing growth and achievement.
9. Cordova Outdoors
Cordova Outdoors, founded by crab boat captain Scott Cambell, initially launched as Cordova Coolers in 2015 and was sold in 2017 to Doug McMaster who expanded the product range. Frustrated with limitations on WooCommerce, the company transitioned to BigCommerce in early 2020, seeking a simpler and more efficient ecommerce platform.
Since the switch, Cordova has seen substantial growth, including a 246% increase in conversions and over 1000% increases in both orders and revenue. BigCommerce has facilitated seamless integrations with tools like ShipStation and enabled effective online marketing via Google Ads and Facebook. Furthermore, analytics tools such as AMPD have provided valuable insights, dramatically improving marketing ROI.
Looking ahead, Cordova Outdoors plans to expand its product line and continue its robust growth in online sales, exploring new opportunities like producing kayaks using their roto mold process. The move to BigCommerce has been instrumental in scaling operations and reaching new markets, positioning Cordova for continued success.
10. Scooter Hut
Scooter Hut, founded in 2008 in Australia, has grown from a small business to a global leader in the freestyle scooter industry, with six retail outlets across Australia and an extensive e-commerce presence in over 87 countries. The company experienced its best year in 2017, achieving a 50% increase in sales, following growth of 30% in 2015 and 40% in 2016. In 2013, Scooter Hut transitioned to BigCommerce to support its global expansion, which streamlined their international sales, shipping, and inventory management. BigCommerce also enhanced their online shopping experience to mirror their in-store offering and supported a data-driven marketing strategy. Additionally, integrating Instagram Shopping has significantly boosted site traffic and revenue, catering to their tech-savvy, young customer base
Conclusion
Through our article about the top 10 successful companies using BigCommerce, we hope that you have learned meaningful and practical lessons so that you can apply them to your specific online business situations and probably choose BigCommerce as your ultimate e-commerce platform. Thank you so much for your reading. Good luck with your business, and we’ll see you in the next post!
